The process of hiring an attorney can be a daunting one. No built-in referral network, little idea of what things should cost and perhaps uncertainty as to whether you even have a case. And what happens when emotions and catastrophic injuries enter into the equation?
Maintaining a good reputation is an important part of any attorney's ongoing activities. A positive reputation is often what causes a potential client to seek the services of a specific law firm or attorney. In fact, 88% of consumers stated that a lawyer's "reputation" was one of the top two most important pieces of information they rely when choosing an attorney.*
Did you know that 87 percent of legal consumers who choose to contact an attorney end up hiring one? In fact, 72 percent of those consumers considered or contacted only one attorney before making a hiring decision.*
The study and practice of law has connected you to a vast network of professionals. That network can include former law school classmates, attorneys in different practice areas or members of a professional network in which you belong. All of these individuals can serve as strong referral sources. Your professional colleagues understand the value of expertise and case management, and the importance of setting expectations with the client. In fact, 79 percent of attorneys see their referral sources positively in terms of referring clients back.*
As mentioned in a recent Super Lawyers survey, expertise and reputation is the number one factor when a referring attorney sends a case.* Building a name for yourself in the community or doing self promotion relevant to your practice can lead to an increase in visibility. Use these four strategies to help promote your expertise:
In July 2015, we sent out a attorney referral survey to all recently selected Super Lawyers attorneys. The survey included 18 questions that focused on the importance of referrals when practicing law. Did you know 85% of attorneys selected to a Super Lawyers or Rising stars list referred a client to a fellow selected attorney in the past year?
Did you know 46% of Super Lawyers or Rising Stars selected attorneys have referred a client to a fellow selected attorney four or more times in the past year?* Super Lawyers Business Edition serves as a credible, comprehensive and diverse listing of outstanding business attorneys that can be used as a resource for referring attorneys searching for legal counsel.
Over the next couple of months we will be posting a five-part blog series that touches on building a strong referral network. Each piece will provide concrete tactics on how to cultivate and maintain relationships with referral sources-both clients and other attorneys. Today we take a look at the value of providing exceptional customer service.
Did you know 85% of attorneys selected to a Super Lawyers or Rising Stars list referred a client to a fellow selected attorney in the past year? In fact, 79% of these attorneys see their referral sources positively in terms of referring clients back.*
Firms are spending more time than ever marketing their services to stand out from their peers. One of the strongest and least expensive ways to increase your firm's visibility is to promote legal achievements and accolades.