Are you responsible for your firm's marketing? Planning a meeting to brainstorm advertising spending for the rest of the year? We want to make sure you have all the tools to make an informed decision. Let Super Lawyers Magazine be part of the answer.
In 2017, digital marketing is, of course, critical to the success of your law firm. In order to cast the widest net possible, you need to reach future clients on social media, have a solid body of good client reviews and run a clean, professional website.
As a Super Lawyers or Rising Stars list selectee, you are among a unique group of attorneys who withstood the rigor of our patented selection process to earn a prestigious honor. That doesn't mean your reputation is perpetually perfect, especially in the world of online reviews.
With the end of 2016 in sight you might be mulling over where to allocate remaining marketing dollars. Maybe your thoughts have turned to improving your reputation in the community. Or perhaps you're busy pondering ways to provide better client service in 2017.
Being named to a Super Lawyers or Rising Stars list is no small feat. Those selected need to take every opportunity to maximize the attention that comes with this honor. Awards and recognitions are what the marketing world calls third-party validations, and they can be extremely valuable marketing tools for attorneys. Third-party validations help you stand out in an increasingly competitive legal market.
You see that plaque above your desk? Although valuable for clients that make it through the door, no one outside your office can see it. Learn more about why an integrated approach to promoting your legal accolades, focused on achieving maximum visibility, can change that during our upcoming webcast.
From modest beginnings as part of Minnesota Law & Politics magazine in 1991, to being acquired by Thomson Reuters in 2010, the Super Lawyers brand has established itself as the leading lawyer rating service in the country. At its core Super Lawyers Magazine provides visibility to attorneys who exhibit excellence in the practice of law, covering what makes them successful both personally and professionally. With an unparalleled readership of 1.2 million attorneys, we connect legal professionals with each other and those who need them.
How law firms invest in junior partners and associates is a balance of planning, coaching, monitoring and handling the different psychological make-up of lawyers at the firms.
Recognitions and honors are what the marketing world calls third-party validations, and they can be extremely valuable marketing tools for attorneys. They make you stand out in an increasingly competitive legal market. However, these benefits mean more when you promote them. To succeed in your marketing strategy, take every opportunity to tout your firm through communication with your audiences (employees, customers, potential clients, related industry associates, etc.) to inform them about the recognition. The key is to share the achievement in a way that showcases your firm without coming off as self-serving.
(Note: This content is posted on behalf of Heather Walker, Super Lawyers Sr. Director.)