Super Lawyers Business Edition is a trusted legal resource for small and medium-sized businesses needing quality legal counsel. This directory makes it easy for selectees to connect with potential clients and referring attorneys on a local and national scale by putting your name in the hands of key decision-makers responsible for legal hiring.
At Super Lawyers we've heard it all before....."How many people did she have to petition to be selected?" or even "His advertising dollars got him in the magazine." But see for yourself below and separate fact from fiction.
For Hunt & Tuegel, PLLC out of Central Texas, free legal consultations were becoming an issue. While they were offering advice and sitting down face-to-face with prospects, they weren't seeing a return with regards to high quality clients. To remedy this issue, they decided to use their FindLaw website and Super Lawyers list selections to pursue the type of client they were interested in.
How do potential clients see your firm? There's a predisposition amongst legal consumers that attorneys sit in their ivory tower, lording from on high. So while many lawyers are easily accessible, sometimes prospects don't view it that way. It's difficult to hurdle this barrier many consumers have, but doing so will help your firm seem trustworthy and compassionate.
Consider for a moment that your primary doctor refers you to a chiropractor in your area. When you visit the website the URL shows www.hopkinschiropratic.com. Upon poking around a bit you learn the business is actually named Hopkins & Sims Chiropractic. Next you visit their Facebook page, where instead of talking about chiropractic services the majority of the content is centered on acupuncture. In addition, you notice the phone number on their website doesn't match the Google business listing. Would this turn you off to the business as a whole and would you continue looking for another chiropractor?
For Liane Fisher, senior partner at Fisher Taubenfeld LLP in New York City, the demands of running a business and a law practice at the same time was a juggling match to say the least. Whether it was human resources, budgeting, marketing or even networking, Liane wanted to dedicate more time to the practice of employment law.
There's a preconceived notion out there that attorneys fashion a high opinion of themselves. Whether it's the law school they attended or their win/loss record in cases, the stigma exists. Interestingly enough, in a recent Thomson Reuters study, attorneys in small law firms ranked being "the best of the best" third out of 14 priorities when it came to goals that were most important to them.
You used to build trust with potential clients the old fashioned way-you looked them in the eye, shook their hand and reassured them that you were the lawyer they could rely on. But trust doesn't start in your office anymore. Today consumers are researching attorneys online so your first point of contact is digital where it is much harder to assure them of your credibility.
With the end of 2016 in sight you might be mulling over where to allocate remaining marketing dollars. Maybe your thoughts have turned to improving your reputation in the community. Or perhaps you're busy pondering ways to provide better client service in 2017.
Being named to a Super Lawyers or Rising Stars list is no small feat. Those selected need to take every opportunity to maximize the attention that comes with this honor. Awards and recognitions are what the marketing world calls third-party validations, and they can be extremely valuable marketing tools for attorneys. Third-party validations help you stand out in an increasingly competitive legal market.