Are you responsible for your firm's marketing? Planning a meeting to brainstorm advertising spending for the rest of the year? We want to make sure you have all the tools to make an informed decision. Let Super Lawyers Magazine be part of the answer.
Firms are spending more time than ever marketing their services to stand out from their peers. But perhaps the easiest and least expensive strategy is to display recognition items in your office to promote your legal achievements.
Think about your commute to work this morning. You probably heard ads on the radio, drove past billboards or saw advertisements on the train. How many of these registered with you, consciously or otherwise? It's safe to say most of them probably slipped right past without making an impression of any kind.
Being named to a Super Lawyers or Rising Stars list is no small feat. Those selected need to take every opportunity to maximize the attention that comes with this honor. Awards and recognitions are what the marketing world calls third-party validations, and they can be extremely valuable marketing tools for attorneys. Third-party validations help you stand out in an increasingly competitive legal market.
Super Lawyers recently had the pleasure of sitting down with family law attorney and five-time selectee Jennifer Shaw from The Shaw Law Group. After spending four years working at Land of Lincoln Legal Assistance Foundation, she entered private practice. In 2003, she opened her own firm in Edwardsville, Illinois. Jennifer is focused on all areas of domestic relations litigation with special emphasis on unmarried couples, particularly members of the LGBT community.
So you've been selected to a Super Lawyers or Rising Stars list. Congratulations, that's no small feat. Remember, only 5 percent of attorneys are selected to the Super Lawyers list with another 2.5 percent selected to the Rising Stars list in each state. Maybe you found out about this exclusive honor recently but the list for your market doesn't publish for three months. Looking for the best way to maximize your visibility around this unique achievement in the meantime?
Last week, Super Lawyers brought you the webcast 6 Ways to Put Your Legal Accolades to Work. This session addressed how you can use legal accolades to support your broader marketing strategy. We received a ton of great questions but couldn't get to them all and wanted to highlight a few below.
Perhaps you've heard the phrase content marketing tossed around a time or two at your firm. The idea may have even sparked apprehension. Thoughts of creating an editorial calendar or convincing colleagues to create content immediately entered your head.
It seems like everywhere you turn someone has an opinion on print advertising. Some say it's too expensive, outdated or difficult to track return on investment. But did you know that magazines rank number one out of 16 mediums for consumers having a positive and credible impression of advertising?* Learn more about the power of print during our upcoming webcast that breaks down why print is still a viable option that should not be overlooked.
At Super Lawyers we've been busy looking for ways to maintain our competitive advantage and provide a better user experience for our visitors. Roughly a year ago we made enhancements to the SuperLawyers.com attorney directory result pages to provide a more relevant search for consumers and referring attorneys using our online directory.