A Savvy Approach to Finding Quality Leads

For Hunt & Tuegel, PLLC out of Central Texas, free legal consultations were becoming an issue. While they were offering advice and sitting down face-to-face with prospects, they weren't seeing a return with regards to high quality clients. To remedy this issue, they decided to use their FindLaw website and Super Lawyers list selections to pursue the type of client they were interested in.

Rising Star HuntTuegel_WACOtx_13982.jpgRussel Hunt Sr., who founded the firm, is an eleven-time Super Lawyers selectee, and his partner, Michelle Tuegel, has been selected to the Texas Rising Stars list three times. Tuegel was also selected to the list of Up-and-Coming 50: Women Texas Rising Stars list in 2017.

Now, both Hunt and Tuegel use the SuperLawyers.com directory to promote their accolades and reach consumers who are searching for attorneys considered to be a step above the rest. They also added their attorney bios and video to their online profiles. To build on this increased exposure, they also advertised in the 2017 Texas Super Lawyers Magazine which is distributed throughout the state.

On top of the publicity they receive through local television and radio interviews, their partnership with FindLaw and Super Lawyers has helped the firm reach more qualified leads that moved from the consultation phase to actually becoming a client.

Download the case study to learn more about how Hunt and Tuegel used an integrated legal marketing approach to find higher quality clients.