May 2017 Archives

Does Your Reputation Meet The "New Normal" Standards?

Gone are the days when an attorney's sole source of business relied upon word-of-mouth referrals from friends and family. More and more consumers of all kinds rely on opinions and experiences of people whom they've never met to provide trusted insights. Couple that with heightened competition from other firms and do-it-yourself legal options, and the challenges to stay relevant mount.

From the Vault -- Zebra Lawyer Ed Hochuli

The NFL season may still be months away, but it's never too early to study the rulebook-or the refs who enforce it. In the 2007 issue of Southwest Super Lawyers Magazine, we took a look at the career of Phoenix-based personal injury defense attorney Edward G. Hochuli, better known to football fans as well-spoken and physically fit NFL referee Ed Hochuli. An excerpt:

Super Lawyers Answers the Call

The process of hiring an attorney can be a daunting one. No built-in referral network, little idea of what things should cost and perhaps uncertainty as to whether you even have a case. And what happens when emotions and catastrophic injuries enter into the equation?