What Consumers Want to Know about Your Law Firm
What Makes Super Lawyers Selectees Shine
It's easy to get nostalgic about where you went to school. Those days when you were young and idealistic, working with challenging professors and forging relationships with your fellow classmates. But think about those classmates for a bit. How many of them are you that close to these days? Are any of them practicing law near you?
When compiling online bios many lawyers have a tendency to just list qualifications like the law school they attended and their professional accomplishments, treating it like a résumé. The truth is that many of your competitors went to great schools and have accomplishments that are similarly impressive. So how do you stand out from the crowd?
Prospective clients want to know the factors that differentiate your services and how your personality influences your practice. In other words, they want to know what's important to them. If they think your bio reads like someone stroking their own ego they will likely move onto the next firm. Instead put yourself in their shoes. They're in a tough situation and want to know how your particular set of skills directly relates to their scenario.
You can also take it a step further and describe what about your practice area makes you tick? When consumers are researching you online they want to know if you are passionate about their needs. On top of that they want to feel comfortable. Speak in the third person and tone down the legalese.
Keep away from clichés, every attorney says they "fight for their clients." While it's difficult, finding a creative approach to appeal to a prospective client helps you stand out from a sea of legal websites using the exact same phrases. One way of doing this is sharing the particular area of the law that really motivates you or some content you recommend for screening and selecting an attorney. You can provide links to articles or other published works, including a brief introduction about why it's compelling.
Photos can also add value to any attorney website bio page because they help the reader connect with your words. If people can assign a face to black and white text, they're more likely to cultivate trust and a connection with the attorney. Also, invest in a professional headshot. Your website should exude professionalism in every facet from the design to the copy. A professional photo will not only give your profile a personal touch with clients but also help you put forward your best attorney website bio.
Trust is difficult to establish when marketing to online consumers. For more information on securing a client's faith and business download the playbook Building Real Trust in a Virtual World: An Attorney's Guide.
Super Lawyers in the News: Durst, Equal Pay and Winning Stories
February saw the release of three new magazines: Georgia Super Lawyers Magazine, San Diego Super Lawyers Magazine and Indiana Super Lawyers Magazine. The new issues introduce the attorneys in Atlanta influenced by early civil rights leaders, the politest lawyer in Indiana and a man out of San Diego who understands the modern attention span. Super Lawyers selectees are nominated because of their success in the field which comes from unique and diverse backgrounds. As these Super Lawyers Magazines proves, each has a story to tell.
Successful attorneys may have a reputation as being cutthroat, but that doesn't mean they can't be kind. That's the case for M. Michael Stephenson of McNeely Stephenson in Shelbyville, Indiana. Stephenson is a dogged trial attorney whose reputation for cross-examination is excellent. Still, he does it while maintaining a calm, polite veneer. Getting to the truth in a case is tough and can sometimes require aggressive tactics, but Stephenson says if he does so "professionally and politely, the jury will admire my work."
Stephenson came from a working class background, attending Indiana University School of Law after an undergraduate degree at Eastern Kentucky University. Since his early days starting out in trial cases he has adapted to new technology quickly and has maintained his polite reputation through 35 years of practice.
Atlanta has been a hotbed of civil rights activities for more than a century, but it was the 1960s with the likes of John Lewis and Diane Nash that made the city one of the South's capitals of African-American culture and resistance. Today attorneys throughout the city are still affected by the legacy of early civil rights leaders. In this issue's cover story, seven Super Lawyers selectees discuss the impact the civil rights struggle had on them and how African-American attorneys have helped transform the city into what it is today.
Many faced harsh struggles as young professionals in a city still suffering from the affects of segregation. But the Super Lawyer selectees interviewed also recognized Atlanta early on in their careers as a city where they could prosper. Their stories help shed light on a city with a mixed and complicated record on civil rights.
Let's face it, attention spans aren't what they used to be. Maybe it's technology but no matter the culprit attorneys are beginning to tailor their styles to juries whose minds wander a little more than they used to. Super Lawyers selectee Craig McClellan of The McClellan Law Firm understands this and works to simplify complicated and dense arguments into easily understandable sound bites. It's one of the reasons he's successful as a personal injury attorney. McClellan specializes in automobile accidents and even has his own garage where on any given day there may be several vehicles that experts are poring over for details to help in their case.
We hope you enjoyed this review of our latest Super Lawyers Magazines. Be sure to visit http://www.superlawyers.com/about/digital_magazine.html to see all our digital editions.
Super Lawyers selectees are diverse, uniquely talented individuals who thrive in a variety of practice areas. Because of their success, Super Lawyers selectees oftentimes make headlines for a number of reasons. This could be because of newsworthy cases or important causes they champion. Here are just a few headlines Super Lawyers selectees made in the month of February.
James Wagstaffe- James Wagstaffe of Kerr & Wagstaffe recently won a wrongful termination suit against Biotech Company Bio-Rad for his client, the company's former general counsel Sandford Wadler. Ultimately it was the metadata, information stored about online data, that did it-it was discovered that the company lied about the timing of an employee review never seen by the defendant which was found after computer analysis. Mr. Wagstaffe used his unique approach of story-telling, humor and self-deprecation that has helped him relate to juries over his 35 year career.
Gloria Neuwirth- While still fighting for issues like equal pay and equal representation, womens' rights have come a long way in the legal industry since Gloria Neuworth graduated from Yale Law School in the mid-1950s. Recently she sat down with The Guardian to share her trials and tribulations as a young female attorney navigating her legal career.
Dick DeGeurin- As Robert Durst's case continues, more evidence and witnesses come out of the woodwork, creating an increasing burden on the real estate heir's defense attorneys. One of them, Super Lawyers selectee Dick DeGeurin, was recently tasked with cross-examining a key witness. He spent several hours grilling advertising executive Nick Chavin over key details in the witness's statement to authorities as well as his ties to Durst's younger brother Douglas. DeGeuren helped shed light on inconsistencies in Chavin's testimony.
To keep up with more Super Lawyers news follow us on Facebook and Twitter.