Breathing Life Into a Small Law Firm in the Big City

For Liane Fisher, senior partner at Fisher Taubenfeld LLP in New York City, the demands of running a business and a law practice at the same time was a juggling match to say the least. Whether it was human resources, budgeting, marketing or even networking, Liane wanted to dedicate more time to the practice of employment law.

Liane(cropped).jpgCouple these demands with a high-octane, competitive Manhattan law firm environment and a change needed to be made. In order to spend more time honing her craft, Liane knew she needed more potential clients contacting her firm online.

"Employment Law is different than say Personal Injury where more people are entitled to something," said Fisher. "For our firm only 20 percent of leads actually turn into cases."

Liane originally turned to a friend for online strategy and design but the site was nowhere to be found. It seemed as though Google had turned a cold shoulder to the firm. After months of instability she reached out to FindLaw and Super Lawyers for help.

Learn more about how the strategies implemented by the FindLaw and Super Lawyers teams helped Liane's firm increase their lead volume over 30 percent by downloading our recently published case study