Get Consistent with Your Firm's Online Presence
Breathing Life Into a Small Law Firm in the Big City
Consider for a moment that your primary doctor refers you to a chiropractor in your area. When you visit the website the URL shows www.hopkinschiropratic.com. Upon poking around a bit you learn the business is actually named Hopkins & Sims Chiropractic. Next you visit their Facebook page, where instead of talking about chiropractic services the majority of the content is centered on acupuncture. In addition, you notice the phone number on their website doesn't match the Google business listing. Would this turn you off to the business as a whole and would you continue looking for another chiropractor?
Even the slightest of inconsistencies can make a lasting impression on the legal consumer. When it comes to finding an attorney online, 73% of people will lose trust in a brand if the business listing is not accurate.* Additionally, more than 70% of people who search the Internet for an attorney look for information about them that isn't on their website.**
Building credibility means making sure you're always getting credit for your work. Your information must be identical everywhere that it appears online. Whether it's the biography on your firm's website, directory listings or the nonprofit board you serve on, make sure all your information is accurate and up-to-date.
It's also important to be very clear on the services you offer. If your practice is 75 percent personal injury, be sure that the information you have on your site suits that audience. That last thing you want to have happen is lose out on potential business just because you weren't thorough with the services your firm provides.
To learn more about keeping things consistent with your firm's priorities, download the Super Lawyers Playbook Building Real Trust in a Virtual World: An Attorney's Guide.
*FindLaw White Paper - Are You Ignoring a Third of Your Firm's Business Potential?
Super Lawyers Selectees On Why They Chose The Legal Field
For Liane Fisher, senior partner at Fisher Taubenfeld LLP in New York City, the demands of running a business and a law practice at the same time was a juggling match to say the least. Whether it was human resources, budgeting, marketing or even networking, Liane wanted to dedicate more time to the practice of employment law.
Couple these demands with a high-octane, competitive Manhattan law firm environment and a change needed to be made. In order to spend more time honing her craft, Liane knew she needed more potential clients contacting her firm online.
"Employment Law is different than say Personal Injury where more people are entitled to something," said Fisher. "For our firm only 20 percent of leads actually turn into cases."
Liane originally turned to a friend for online strategy and design but the site was nowhere to be found. It seemed as though Google had turned a cold shoulder to the firm. After months of instability she reached out to FindLaw and Super Lawyers for help.
Learn more about how the strategies implemented by the FindLaw and Super Lawyers teams helped Liane's firm increase their lead volume over 30 percent by downloading our recently published case study.
On "Love Your Lawyer" Day, we asked Super Lawyers selectees why they chose to become attorneys. After all, the legal realm can be a challenging field, and it certainly isn't for everyone. Attorneys who have been selected for Super Lawyers have risen not only to meet these high expectations, but have gone above them, too, so their responses promised to be illuminating. In the responses we received, we saw two significant trends emerge.
The first: legal work is a good fit for intellectually curious, zealous personality types.
"My Dad started a debate with me daily," quipped Super Lawyers selectee Amy Wirtz of Wirtz Legal Solutions LLC in Cleveland. "It was a natural path."
Wirtz seems to be one of the many people who realized they could best channel their natural competitiveness, drive and desire to uncover the truth into only one profession. Many lawyers evidently discovered they liked learning and wanted to do something where their command of a particular subject would be rigorously put to the test. In some people, the adversarial nature of legal proceedings stokes the fire and helps bring out their best.
Super Lawyers selectee Janet Nina Esagoff of The Siegel Law Firm in New York City said she became an attorney because she sought "intellectually and emotionally satisfying work." Her comments exemplified the second key theme, many people who eventually became lawyers wanted a job that challenged their minds, and many feel a great sense of emotional satisfaction and fulfillment when they know they have helped a client. There are not many roles outside that of a counselor that allow people to feel like they have successfully served as a strong advocate.
That isn't to say attorneys go into this line of work expecting every day to be sunny. Rather, it means they are fulfilled by the highlights of what everyone acknowledges can be a difficult profession.
"Not every day feels happy in our profession," said Super Lawyers selectee Maya Shulman of Shulman Family Law Group in Calabasas, Calif. "But on the days when it does, it's a great day!"