Case Study: Put Yourself Ahead of the Pack
June Editorial Review
Perhaps you've heard the phrase content marketing tossed around a time or two at your firm. The idea may have even sparked apprehension. Thoughts of creating an editorial calendar or convincing colleagues to create content immediately entered your head.
Initially, employment and consumer rights attorney Todd Friedman, founding partner at the Law Offices of Todd Friedman, P.C., felt the same way. He wondered aloud "When are we going to find the time to create fresh content that will really resonate with our client base?"
However, Todd was also seeking ways to further strengthen his position as an expert and increase his credibility among peers and potential clients. As a first-time Super Lawyers selectee, he wanted to spread the word about his recent honor and have a place on his website where he could showcase his expertise.
That's when Super Lawyers and FindLaw stepped in to assess the firm's needs and put together a content strategy that involved the production of two customized white papers. These whitepapers showcased Todd's technical knowledge, awareness of clients' needs and concerns and commitment to client service and long-term relationships.
Promoting the white papers on social media with a targeted advertising campaign led to increased visibility and name recognition for the firm. And better yet, when it came to tracking the effectiveness of this approach Todd received a complete breakdown upon the conclusion of the campaign. Todd was so pleased with the results that he is currently working with Super Lawyers and FindLaw content teams on a third and fourth white paper.
For a more detailed look into the highlights of Todd's integrated marketing approach check out this case study.
Interested in learning how a proactive content marketing plan can drive high-quality leads at your firm? Get in touch with FindLaw today or contact your Super Lawyers Associate Publisher or call 1-877-787-5290.
More Variety, More Fun at Super Lawyers
As we've made our way into July we wanted to recap the two magazines released in the month of June: 2016 Florida Super Lawyers Magazine and 2016 Southern California Super Lawyers Magazine - Rising Stars.
2016 Florida Super Lawyers Magazine
In this issue, you'll learn about the trials and tribulations of Florida's first big wave of female lawyers and the methods they used to turn the tide for those to come. The women who began practicing law in the Sunshine State in the 1970s and early '80s heard everything from "Are you the court reporter?" to "Is that how they dress to go to court [where you're from]?
But the lawyers who talked to us about those experiences say they refused to let a little sexism get in their way. And while many tell Mad Men-like tales, all 12 emerged with a sense of humor-and gratitude for the trail blazed by their female predecessors, the support of male peers, and the mentorship of the respected legal practitioners-nearly all male-who nurtured their careers.
"Firm Forward" with Romano Law Group
When it comes to law office innovations, look no further than the eco-friendly building the Romano Law Group calls home. The 33,000-square-foot structure known as EcoCentre is an ambitious attempt to build a firm's sense of responsibility right into the structure it inhabits. "We won't get a second chance to protect and preserve Mother Nature for future generations," says Romano. He and his wife, Nancy, have four sons, four daughters-in-law and 11 grandchildren. "It is our moral responsibility to do our part now-right now."
The Romano Law Group's office was built on the site of a medical practice owned for years by the father of partner John Romano. The building needed to be dismantled-so all the materials were recycled. The grand opening came in summer 2008. The structure is registered with the U.S. Green Building Council.
2016 Southern California Super Lawyers Magazine - Rising Stars
In this magazine, you'll read about how Moez Kaba, a first-generation Pakistani Muslim, represents clients that range from people in the LGBT community to a famous Koch brother.
While still an associate, Kaba was brought onto a high-profile case. Bill Koch, one of the Koch brothers, and an avid wine collector, had been the victim of wine fraud. "A bottle of wine that was purported to be a 1945 vintage from Château Lafite was not," Kaba says. "We could tell that from the bottle, the paper, the cork-lots of different indicia of authenticity did not match."
Koch sued the seller and the auction houses for fraud. "He wanted to clean up that marketplace," says Kaba. "He wanted people to know you can't commit fraud and get away with it." So the firm launched a multiyear, multifront effort that began with suing a consignor and an auction house. Kaba argued the case in New York, asking for both liability and punitive damages. "At the end of that three-week trial, the jury took about an hour to come back and rule in our favor on all accounts," he says. "They awarded $12 million in punitive damages. We asked for $10 million. That's how convinced the jury was with our presentation."
"Discovery" Q&A with Sarah Fergusson Chambless
The Manatt associate boldly goes where no corporate and finance attorney has gone before.
My nickname is ... Big Deal. It's only funny when you consider that I work mostly with startup and scaling tech companies.
My pretrial routine is ... I don't go to trial, but before negotiations I practice power poses. "Wonder Woman" is my favorite.
My real-life hero is ... my mom. She raised me as a single parent while working two jobs and pursuing multiple advanced degrees. She graduated with her MBA the day I graduated from law school.
The quality I most like in a lawyer is ... a good sense of humor-especially about one's profession.
We hope you enjoyed this sneak preview of our latest S uper Lawyers Magazines. Be sure to visit SuperLawyers.com/Digital to see all of our digital editions.
What makes Super Lawyers selectees tick? That's the question Super Lawyers Magazine has always sought to answer. Now with a fresh new look, each newly redesigned publication provides a broader array of new and engaging articles, while still delivering on the award-winning content our readers really resonate with, that is, diving deep into the lives of these excellent attorneys and telling their stories. At the end of the day, that means Super Lawyers Magazine is an even better publication for you to make and receive valuable referrals.
"Super Lawyers Magazine provides visibility to attorneys who exhibit excellence in the practice of law, covering what makes them successful both personally and professionally" explains Ron Cahill, Director of Editorial and Research for Super Lawyers. "With an unparalleled readership of 1.12 million, we connect legal professionals with each other and those who need them."
Our goal for the redesigned magazine is to deliver a greatly expanded editorial lineup to our readers and make it easy and fun to read. We've taken the number of regular feature articles from a handful to over 25 potential feature items and stories across our issues, leading to more variety and perspective. There are now shorter, quick-read articles that incorporate visually appealing creative elements to give each issue a fresh and contemporary look and feel.
Additional enhancements we've made to Super Lawyers Magazine include more engaging covers as well as enhanced Super Lawyers and Rising Stars list sections with clearer practice area sections, larger fonts and increased white space.
Here are a few examples of some of our new, unique content, as seen in recent publications of Super Lawyers Magazine:
In Office Space, step inside the office of one our Super Lawyers selectees with this inside look at an attorney's office and descriptions of items in it. For Florida attorney Thomas Ringel it's all about sports memorabilia. From a Wilt Chamberlain jersey to a jersey from the 1980 'Miracle on Ice' hockey team he has quite the "wall of fame".
In the 2016 South Carolina Super Lawyers Magazine we highlight the many routes attorney Lionel S. Lofton took before law in our feature Prior Practice. Lofton spent years in the crabbing business teaching world history and driver's education prior to law school.
Local Counsel explores the Florence area with some of Mark W. Buyck, Jr.'s favorite spots around town.
Read about legal market survey highlights on topical issues and trends with Voir Dire, as well as what apps your legal colleagues are finding useful in their practice with Practical Applications. Additionally, when it comes to being an advocate for those less fortunate, bankruptcy attorney David Wm. Engelman has more than 40 years of experience. Now a shareholder at Engelman Berger in Phoenix, Engelman facilitates clinics with the Maricopa County Volunteer Lawyers Program in connection with the county bar association.
So now that you've learn ed a bit more about where we're headed in terms of content, we invite you to be part of the process. Do you know a Super Lawyers selectee that has an exceptional story to tell? If so please send your story ideas to our editorial team at email@example.com.