More Variety, More Fun at Super Lawyers
The Place to go for All Things Super Lawyers
What makes Super Lawyers selectees tick? That's the question Super Lawyers Magazine has always sought to answer. Now with a fresh new look, each newly redesigned publication provides a broader array of new and engaging articles, while still delivering on the award-winning content our readers really resonate with, that is, diving deep into the lives of these excellent attorneys and telling their stories. At the end of the day, that means Super Lawyers Magazine is an even better publication for you to make and receive valuable referrals.
"Super Lawyers Magazine provides visibility to attorneys who exhibit excellence in the practice of law, covering what makes them successful both personally and professionally" explains Ron Cahill, Director of Editorial and Research for Super Lawyers. "With an unparalleled readership of 1.12 million, we connect legal professionals with each other and those who need them."
Our goal for the redesigned magazine is to deliver a greatly expanded editorial lineup to our readers and make it easy and fun to read. We've taken the number of regular feature articles from a handful to over 25 potential feature items and stories across our issues, leading to more variety and perspective. There are now shorter, quick-read articles that incorporate visually appealing creative elements to give each issue a fresh and contemporary look and feel.
Additional enhancements we've made to Super Lawyers Magazine include more engaging covers as well as enhanced Super Lawyers and Rising Stars list sections with clearer practice area sections, larger fonts and increased white space.
Here are a few examples of some of our new, unique content, as seen in recent publications of Super Lawyers Magazine:
In Office Space, step inside the office of one our Super Lawyers selectees with this inside look at an attorney's office and descriptions of items in it. For Florida attorney Thomas Ringel it's all about sports memorabilia. From a Wilt Chamberlain jersey to a jersey from the 1980 'Miracle on Ice' hockey team he has quite the "wall of fame".
In the 2016 South Carolina Super Lawyers Magazine we highlight the many routes attorney Lionel S. Lofton took before law in our feature Prior Practice. Lofton spent years in the crabbing business teaching world history and driver's education prior to law school.
Local Counsel explores the Florence area with some of Mark W. Buyck, Jr.'s favorite spots around town.
Read about legal market survey highlights on topical issues and trends with Voir Dire, as well as what apps your legal colleagues are finding useful in their practice with Practical Applications. Additionally, when it comes to being an advocate for those less fortunate, bankruptcy attorney David Wm. Engelman has more than 40 years of experience. Now a shareholder at Engelman Berger in Phoenix, Engelman facilitates clinics with the Maricopa County Volunteer Lawyers Program in connection with the county bar association.
So now that you've learn ed a bit more about where we're headed in terms of content, we invite you to be part of the process. Do you know a Super Lawyers selectee that has an exceptional story to tell? If so please send your story ideas to our editorial team at firstname.lastname@example.org.
Webcast: Don't Push Print Into the Margins
Last month we shared with you the launch of our newly redesigned website. We've made significant improvements to our site for a more engaging, user-friendly and responsive experience.
Now we want to take it a step further and show you how easy it is to manage your Super Lawyers selection from our one-stop-shop titled Legal Hub. Here you'll be able to access everything from customer testimonials to information about our selection process to the latest posts from the Inside Super Lawyers blog.
The Legal Hub also serves as the home for all state-specific information. Looking to learn more about how to reach the consumer audience? Here you can view a distribution breakdown along with key dates for all our city and regional publications. You can also search for selected attorneys, browse Top Lists, view other publication information and read the latest digital magazine for each state.
Get Seen More
Maybe you're interested in looking for ways to promote your Super Lawyers or Rising Stars selection? We've got you covered there as well. In a world where consumers and referring attorneys have countless options to choose from, you need to make the strongest case for why you should be at the top of their list. Our playbook Leveraging Your Legal Accolades demonstrates how to spread the word about legal achievements to maximize your visibility.
Get Your Badge
Lastly, when it comes to earning instant credibility with potential clients, adding the Super Lawyers badge to your website or email signature is tough to beat. Attorneys selected to a Super Lawyers or Rising Stars list from any year have the exclusive opportunity to display a personalized badge on any online property at no cost. There are also badges for special milestones, such as an anniversary with Super Lawyers, Top List designation or a Super Lawyers Magazine feature. Learn more about how to download your badge on the Legal Hub page.
So now that you've heard a bit about the Legal Hub we hope you'll make it the central location for all your Super Lawyers needs. And be sure to stop back frequently, as we'll be updating this page on a consistent basis with fresh content to help you learn more about Super Lawyers and promote your achievement.
It seems like everywhere you turn someone has an opinion on print advertising. Some say it's too expensive, outdated or difficult to track return on investment. But did you know that magazines rank number one out of 16 mediums for consumers having a positive and credible impression of advertising?* Learn more about the power of print during our upcoming webcast that breaks down why print is still a viable option that should not be overlooked.
The best way to market your law firm is to utilize as many channels as possible to reach every corner of your target demographic-including print. In fact, print magazine readership is more consistent across generations than other media.* Magazines influence and inspire their readers.
It's with this in mind that Super Lawyers is hosting a webcast, Law Firm Marketing: Don't Push Print Into The Margins on Wednesday, June 15, 2016. Register now for this upcoming free webcast to learn how print has the power to influence potential clients to take action, demonstrate authority in your practice and help your firm stand out from the competition. You'll hear from Publisher Cindy Larson and 13-time Super Lawyers list selectee Steven Mindel (at right), Managing Partner of Feinberg Mindel Brandt & Klein, LLP.
Johnny Cargill, Director of Marketing and Communications at the Lanier Law Firm, put it perfectly. "There's something about being on the printed page that verifies you in a lot of ways in people's minds, with both your peers and those who are not even within the industry. It means something. We've actually received business from being included in Super Lawyers Magazine."
*The 2014 Magazine Factbook