Secure a Spot at the Top of the SuperLawyers.com Directory
What you need to know about the new SuperLawyers.com
At Super Lawyers we've been busy looking for ways to maintain our competitive advantage and provide a better user experience for our visitors. Roughly a year ago we made enhancements to the SuperLawyers.com attorney directory result pages to provide a more relevant search for consumers and referring attorneys using our online directory.
In a competitive legal directory industry, we are pleased to see our improvements have increased visibility for our customers across the board. In fact, the SuperLawyers.com directory traffic increased 150% in March 2016 when compared to May 2015.
In addition to the high ranking of our directory in search results, there are several other good reasons to incorporate legal directories into your online marketing strategy. From direct referrals, to backlinks to your website, to managing your reputation online, directories are the place to see and be seen.
And when it comes to securing a spot at the top of the SuperLawyers.com directory there is no better way than two distinct advertising opportunities: TopSpots and Spotlights. Both products allow you to target clients by practice area and geographic location as well as contain key information such as your firm's name, location, phone number and a brief tagline.
As an added bonus there is now additional inventory in our SuperLawyers.com attorney directory: TopSpots now provide top-five placement and our brand new Spotlights offer secondary placement. With TopSpots or Spotlights, your attorney profile search result will be one of the first listings people see when they search in the Super Lawyers directory.
So don't delay, act now to bolster your presence in the SuperLawyers.com directory.
Managing Your Firm's Reputation Online
Super Lawyers is proud to introduce the brand-new SuperLawyers.com, redesigned to offer visitors a richer digital experience that is optimized for any device. The fully-revamped website, a key development in the continued digital evolution of the Super Lawyers brand, features a more engaging, user-friendly and responsive experience.
"As use of mobile devices continues to grow we wanted to make sure our website presence met the needs of our selectees and consumers alike," said Laura Long, Senior Director for Super Lawyers. "We see this as a huge opportunity for visitors to our site, from any device, to engage with us on a deeper level."
WHAT WILL YOU EXPERIENCE ON THE NEW SITE?
Responsive Design with Focus on Mobile
In today's on-the-go culture, 60% of the time users spend with digital media is done on a mobile device*, Our new site is mobile, tablet and desktop friendly, serving mobile devices first and foremost.
Unified Navigation for a More Intuitive User-Experience
With a brand new top navigation menu on every page, you can now seamlessly transition between the site's most relevant pages to easily find the content you are looking for.
Targeted Content Based on Audience
In addition to existing attorney-focused articles and legal content, our site now delivers consumer-focused content that provides additional engagement between consumers seeking legal assistance and selected attorneys on SuperLawyers.com.
Easier Navigation for Legal Professionals with the new Legal Hub
With simplified access to all of the marketing tools we offer, our new Legal Hub page is the central location where you can login to your My.SuperLawyers.com account as well as find articles, marketing solutions, state-specific information, customer testimonials and more!
Optimization for Search Engines and Customer Visibility
In a competitive legal directory industry, we have made significant improvements to SuperLawyers.com to increase visibility to our customers. In fact, the SuperLawyers.com directory traffic increased 157% in February 2016 when compared to May 2015.
We hope you're as excited about these new changes as we are. We invite you to visit the new-and-improved SuperLawyers.com today!
Maintaining a good reputation is an important part of any attorney's ongoing activities. A positive reputation is often what causes a potential client to seek the services of a specific law firm or attorney. In fact, 88% of consumers stated that a lawyer's "reputation" was one of the top two most important pieces of information they rely when choosing an attorney.*
You may already know the importance of reputation management because you've participated in the Super Lawyers selection process, attended one of our events or promoted your selection on social media. But what happens when someone you've advised finds you online and leaves a negative review? Your website, ads and social media profiles might be well-written, but the reviews and ratings you receive have the power to impact your reputation beyond anything you write yourself.
The solution to a negative review is to become a part of the conversation in good and bad times. Web marketing is not a one-way conversation. Online reviews and ratings are the new word-of-mouth in which you can participate - tactfully. You can manage consumer perceptions of your firm by getting involved, listening to what people are saying about your firm and by responding.
The best part? Your participation contributes to your overall online footprint. The more quality and diverse reviews you have (positive and negative), the greater the likelihood you'll be found online.
So, how can you start this conversation? Our friends at FindLaw just released a new white paper explaining this process. From gaining more reviews to managing your responses, You Can't Control Your Firm's Reputation (But You Can Manage It) lays it all out there for you. Download your copy today and get started.
*FindLaw 2015 Consumer Legal Needs Survey