Managing Your Firm's Reputation Online

Maintaining a good reputation is an important part of any attorney's ongoing activities. A positive reputation is often what causes a potential client to seek the services of a specific law firm or attorney. In fact, 88% of consumers stated that a lawyer's "reputation" was one of the top two most important pieces of information they rely when choosing an attorney.*

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You may already know the importance of reputation management because you've participated in the Super Lawyers selection process, attended one of our events or promoted your selection on social media. But what happens when someone you've advised finds you online and leaves a negative review? Your website, ads and social media profiles might be well-written, but the reviews and ratings you receive have the power to impact your reputation beyond anything you write yourself.

The solution to a negative review is to become a part of the conversation in good and bad times. Web marketing is not a one-way conversation. Online reviews and ratings are the new word-of-mouth in which you can participate - tactfully. You can manage consumer perceptions of your firm by getting involved, listening to what people are saying about your firm and by responding.

The best part? Your participation contributes to your overall online footprint. The more quality and diverse reviews you have (positive and negative), the greater the likelihood you'll be found online.

So, how can you start this conversation? Our friends at FindLaw just released a new white paper explaining this process. From gaining more reviews to managing your responses, You Can't Control Your Firm's Reputation (But You Can Manage It) lays it all out there for you. Download your copy today and get started.

*FindLaw 2015 Consumer Legal Needs Survey