Super Lawyers is proud to introduce the brand-new SuperLawyers.com, redesigned to offer visitors a richer digital experience that is optimized for any device. The fully-revamped website, a key development in the continued digital evolution of the Super Lawyers brand, features a more engaging, user-friendly and responsive experience.
"As use of mobile devices continues to grow we wanted to make sure our website presence met the needs of our selectees and consumers alike," said Laura Long, Senior Director for Super Lawyers. "We see this as a huge opportunity for visitors to our site, from any device, to engage with us on a deeper level."
WHAT WILL YOU EXPERIENCE ON THE NEW SITE?
Responsive Design with Focus on Mobile
In today's on-the-go culture, 60% of the time users spend with digital media is done on a mobile device*, Our new site is mobile, tablet and desktop friendly, serving mobile devices first and foremost.
Unified Navigation for a More Intuitive User-Experience
With a brand new top navigation menu on every page, you can now seamlessly transition between the site's most relevant pages to easily find the content you are looking for.
Targeted Content Based on Audience
In addition to existing attorney-focused articles and legal content, our site now delivers consumer-focused content that provides additional engagement between consumers seeking legal assistance and selected attorneys on SuperLawyers.com.
Easier Navigation for Legal Professionals with the new Legal Hub
With simplified access to all of the marketing tools we offer, our new Legal Hub page is the central location where you can login to your My.SuperLawyers.com account as well as find articles, marketing solutions, state-specific information, customer testimonials and more!
Optimization for Search Engines and Customer Visibility
In a competitive legal directory industry, we have made significant improvements to SuperLawyers.com to increase visibility to our customers. In fact, the SuperLawyers.com directory traffic increased 157% in February 2016 when compared to May 2015.
We hope you're as excited about these new changes as we are. We invite you to visit the new-and-improved SuperLawyers.com today!
Maintaining a good reputation is an important part of any attorney's ongoing activities. A positive reputation is often what causes a potential client to seek the services of a specific law firm or attorney. In fact, 88% of consumers stated that a lawyer's "reputation" was one of the top two most important pieces of information they rely when choosing an attorney.*
You may already know the importance of reputation management because you've participated in the Super Lawyers selection process, attended one of our events or promoted your selection on social media. But what happens when someone you've advised finds you online and leaves a negative review? Your website, ads and social media profiles might be well-written, but the reviews and ratings you receive have the power to impact your reputation beyond anything you write yourself.
The solution to a negative review is to become a part of the conversation in good and bad times. Web marketing is not a one-way conversation. Online reviews and ratings are the new word-of-mouth in which you can participate - tactfully. You can manage consumer perceptions of your firm by getting involved, listening to what people are saying about your firm and by responding.
The best part? Your participation contributes to your overall online footprint. The more quality and diverse reviews you have (positive and negative), the greater the likelihood you'll be found online.
So, how can you start this conversation? Our friends at FindLaw just released a new white paper explaining this process. From gaining more reviews to managing your responses, You Can't Control Your Firm's Reputation (But You Can Manage It) lays it all out there for you. Download your copy today and get started.
*FindLaw 2015 Consumer Legal Needs Survey
In our latest editorial recap we want to draw your attention to two issues of our fully redesigned Super Lawyers Magazine. We've kept the things you love-such as compelling attorney profiles-and, with input from our readers, have expanded our editorial lineup to include a menu of great new items.
You'll find quick reads in the front of the magazine such as "Discovery," a brief, witty Q&A by one of your colleagues or "Local Counsel," a snapshot of an attorney's favorite places around town. And from cover to cover, you'll notice bold new design elements that give the publication a fresh look.
In this issue, we hear from Claire Caldwell with Stone Cardwell and Dinkin, PLC. Her career achievements have been recognized by the Richmond City Council, the Metropolitan Richmond Women's Bar Association, the Richmond Criminal Bar Association, the Richmond Bar Association, in profiles on WWBT Channel 12, and on the cover of Style magazine.
Perhaps Cardwell's most notorious case occurred in 2007 when she, along with the Federal Public Defender's office, represented Ahmed Salad, a Somali national charged with piracy and quadruple murder.
During the trial, one woman read a letter that her murdered sister had written while being held hostage on the boat. In the letter, she said goodbye and that she had had a good life. While she read, even the judge was crying. At that point, Cardwell worried she had failed and that Salad would be put to death. But the jury couldn't reach a unanimous verdict; he received life imprisonment instead.
"People always ask me, 'How can you defend a person who did something like that?'" Cardwell says. "And I'm thinking, 'How can I not?'"
Voted "Tidewater's Funniest Lawyer," criminal defense lawyer Michael Robusto of Slipow, Robusto & Kellam is quick with a joke. But ask him to wear a tie on the weekend, and that's no laughing matter.
If you were in my office, you'd ... probably have been charged with a crime or were hurt in an auto accident.
My colleagues would be surprised to know that ... I still fix my cars myself.
When I was a newbie lawyer I ... had a lot less gray hair.
The lawyer I most admire is ... [Seinfeld's] Jackie Chiles. "Outrageous, egregious, preposterous."
When I started, I wish I knew ... that the stock market would crash in 2008.
My career high point (so far) has been ... getting a tough judge to laugh in open court.
I was representing a guy for reckless driving and his last name was Weiner. I asked the officer on cross-exam if he thought the defendant was just hotdogging.
In this magazine, you'll read about how Robert and Susan Rosen have spent decades uplifting the city of Charleston. At quick glance, they seem an unlikely couple. Jewish and a third-generation Charlestonian, Robert's a divorce lawyer who thrives on the drama of family law and writes history books. Episcopalian and a New England native, Susan revels in connecting the dots in plaintiffs' lawsuits, especially medical malpractice cases. His animated storytelling consumes the oxygen in a room, while she responds quietly but firmly.
Together, they make up the Rosen Law Firm, have been married for 33 years and are "cherished" citizens of Charleston, says Joe Riley, the city's legendary, recently retired mayor.
The Rosens try not to bring work home with them or work together on cases, but occasionally bend on both. "When there is a big issue, we do lean on each other to discuss issues to solve problems," says Susan. "We both have a lot of respect for the other's experience and opinion, so it actually works out well. The positive side of working together and living together is that we can discuss and resolve issues related to cases without violating any confidentiality."
Mark W. Buyck, Jr., the Florence attorney and history buff with Willcox, Buyck & Williams tells us what's good in the neighborhood.
FAVORITE PLACE TO VACATION
A cottage in Pawleys Island. We go there with our three children and grandchildren.
FAVORITE WATERING HOLE
Florence Country Club, and they have excellent food, too.
BEST PLACE FOR A STROLL
Jeffries Creek Park. It's about four blocks from my house, and I walk down there to the creek that runs through the park.
We hope you enjoyed this sneak preview of our latest Super Lawyers Magazines. Be sure to visit SuperLawyers.com/Digital to see all of our digital editions.