It seems like everywhere you turn someone has an opinion on print advertising. Some say it's too expensive, outdated or difficult to track return on investment. But did you know that magazines rank number one out of 16 mediums for consumers having a positive and credible impression of advertising?* Learn more about the power of print during our upcoming webcast that breaks down why print is still a viable option that should not be overlooked.
The best way to market your law firm is to utilize as many channels as possible to reach every corner of your target demographic-including print. In fact, print magazine readership is more consistent across generations than other media.* Magazines influence and inspire their readers.
It's with this in mind that Super Lawyers is hosting a webcast, Law Firm Marketing: Don't Push Print Into The Margins on Wednesday, June 15, 2016. Register now for this upcoming free webcast to learn how print has the power to influence potential clients to take action, demonstrate authority in your practice and help your firm stand out from the competition. You'll hear from Publisher Cindy Larson and 13-time Super Lawyers list selectee Steven Mindel (at right), Managing Partner of Feinberg Mindel Brandt & Klein, LLP.
Johnny Cargill, Director of Marketing and Communications at the Lanier Law Firm, put it perfectly. "There's something about being on the printed page that verifies you in a lot of ways in people's minds, with both your peers and those who are not even within the industry. It means something. We've actually received business from being included in Super Lawyers Magazine."
*The 2014 Magazine Factbook
With May ending we wanted to recap the two magazines released this month: 2016 Pennsylvania and Delaware Super Lawyers Magazine and 2016 Southwest Super Lawyers Magazine.
In this issue, you'll learn why colleagues say securities lawyer Marc J. Sonnenfeld has "unimpeachable credibility" and is "absolutely brilliant." Sonnenfeld is particularly proud of his role in helping establish the Commerce Case Management Program, also known as the Commerce Court, for the Philadelphia Court of Common Pleas in 2000.
The idea was to create a separate division of court to exclusively handle complex commercial cases in Philadelphia (the venue for about 60 percent of all commercial litigation in the state) and assign judges who are familiar with the unique and nuanced intricacies of disputes between businesses and shareholders.
"Most judges get a case like this once during their entire career," says Sonnenfeld. "So why not make sure that the judges who hear these cases are judges who handle them all the time? We're 16 years in and it's been very popular for both the judges and the lawyers."
Former pitcher and Marine Norman Haase lets us in to his baseball-filled workspace. A few of the photos you'll find in his office include:
- Semper Fi bulldog bobblehead
- Animation cel from the 1946 cartoon
- Toxic waste sign that "can be activated with a hidden switch," Haase says, "which I use to try to alarm unsuspecting visitors."
- Magnetized baseball weight
- Life-size Wade Boggs cut-out
Go inside the office of Norman Haase and view photos.
In this magazine, you'll read about how Booker T. Evans speaks softly but powerfully for clients who might otherwise go unheard. Evans' bread and butter is his commercial litigation practice, where he routinely defends telemarketing enterprises in matters of Federal Trade Commission regulations. Then there's his white-collar defense practice. "You know, people who are accused of stealing with a pen or a computer, misleading people," he says. "Or someone will set up a business where they're working across major borders in a foreign country and not realizing that, in that culture, their position might be treated as a government official, and a simple business dinner may be seen as a bribe."
His high-profile political clients include then-state Sen. John Huppenthal, who was accused of tampering with an opponent's election materials. "What John did was," Evans says, "someone was placing signs around the community that were very negative and not true, and John had taken down some of the signs. So they had filed a criminal charge against him, but they charged him on the wrong statute. The court dismissed the case."
The Albuquerque-based civil rights and police civil liability defense attorney with Robles, Rael & Anaya shares her family's law enforcement history, what interests her about immigration law, and her favorite pickup line from Dumb & Dumber.
My colleagues would be surprised to know that ... I played college basketball at Eastern New Mexico University, [the Greyhounds]. I played center, or the five position.
When I was a newbie lawyer, I ... still am a newbie lawyer.
The lawyer I most admire is .... my boss, Luis Robles, the hardest-working and most deliberate person I know. He taught me everything I needed to know about being a lawyer.
A different practice area that intrigues me is ... immigration law-learning about different cultures and why people want to come to the United States.
The movie line I quote most often is ... "Are those your skis? Both of them?" from Dumb & Dumber.
We hope you enjoyed this sneak preview of our latest Super Lawyers Magazines. Be sure to visit SuperLawyers.com/Digital to see all of our digital editions.
Whether you have been selected to a Super Lawyers or Rising Stars list, or have peers or attorneys at your firm who have been, it's a distinct honor to recognize. Being selected is no small feat with only five percent of attorneys selected to the Super Lawyers list and two and a half percent selected to the Rising Stars list in each state.
Selected attorneys have done the hard work to be recognized, now it's time to spread the news and create brand awareness for your firm. Before you start posting to Facebook or crafting that press release we want to review how to talk about Super Lawyers.
Super Lawyers® is a registered trademark and we stress the importance of proper usage of the terms Super Lawyers and Rising Stars. A lawyer on our list is not a "Super Lawyer," or, for that matter, a "Rising Star." Rather, "he or she has been selected to the 2016 Minnesota Super Lawyers list or 2016 Minnesota Rising Stars list." When used properly, the term is not descriptive or comparative. Instead, it's a fact-based statement, and as such, is protected speech.
Let's review some of the basics:
OKAY TO SAY
She was included on this year's Florida Super Lawyers list.
NOT OKAY TO SAY
She's a Super Lawyer in Florida.
OKAY TO SAY
Super Lawyers recognized three people from this firm.
NOT OKAY TO SAY
This firm has a lot of Super Lawyers.
OKAY TO SAY
Sally was selected for inclusion to the 2016 Illinois Super Lawyers list. Only five percent of the lawyers in the state were selected.
NOT OKAY TO SAY
Sally was recognized by Super Lawyers which means she is in the top five percent of lawyers in the state.
Some other things to remember:
- Super Lawyers never refers to an individual attorney or group of attorneys.
- Super Lawyers is always plural.
- Use italics when referencing the magazine (e.g. Minnesota
Super Lawyers Magazine). Do not use italics when referencing the brand or list.
- Use the registered trademark symbol after Super Lawyers (®) the first time you mention the term in print or online (note: as a registered trademark, it cannot be used in the possessive form).
- List the year and jurisdiction when applicable, e.g. 2016 Texas Super Lawyers.
- The Super Lawyers list recognizes no more than five percent of attorneys in each state. Super Lawyers doesn't claim to have named the top five percent nationally.
- Never imply or state that Super Lawyers has accreditation.
So now that you've learned a bit about how to talk about Super Lawyers, you can effectively share the news with friends, colleagues and law school contacts and recognize selectees that you know. For more information check out this PDF that provides a detailed overview.