Are You Talking About Super Lawyers Correctly?
Secure a Spot at the Top of the SuperLawyers.com Directory
Whether you have been selected to a Super Lawyers or Rising Stars list, or have peers or attorneys at your firm who have been, it's a distinct honor to recognize. Being selected is no small feat with only five percent of attorneys selected to the Super Lawyers list and two and a half percent selected to the Rising Stars list in each state.
Selected attorneys have done the hard work to be recognized, now it's time to spread the news and create brand awareness for your firm. Before you start posting to Facebook or crafting that press release we want to review how to talk about Super Lawyers.
Super Lawyers® is a registered trademark and we stress the importance of proper usage of the terms Super Lawyers and Rising Stars. A lawyer on our list is not a "Super Lawyer," or, for that matter, a "Rising Star." Rather, "he or she has been selected to the 2016 Minnesota Super Lawyers list or 2016 Minnesota Rising Stars list." When used properly, the term is not descriptive or comparative. Instead, it's a fact-based statement, and as such, is protected speech.
Let's review some of the basics:
OKAY TO SAY
She was included on this year's Florida Super Lawyers list.
NOT OKAY TO SAY
She's a Super Lawyer in Florida.
OKAY TO SAY
Super Lawyers recognized three people from this firm.
NOT OKAY TO SAY
This firm has a lot of Super Lawyers.
OKAY TO SAY
Sally was selected for inclusion to the 2016 Illinois Super Lawyers list. Only five percent of the lawyers in the state were selected.
NOT OKAY TO SAY
Sally was recognized by Super Lawyers which means she is in the top five percent of lawyers in the state.
Some other things to remember:
- Super Lawyers never refers to an individual attorney or group of attorneys.
- Super Lawyers is always plural.
- Use italics when referencing the magazine (e.g. Minnesota
Super Lawyers Magazine). Do not use italics when referencing the brand or list.
- Use the registered trademark symbol after Super Lawyers (®) the first time you mention the term in print or online (note: as a registered trademark, it cannot be used in the possessive form).
- List the year and jurisdiction when applicable, e.g. 2016 Texas Super Lawyers.
- The Super Lawyers list recognizes no more than five percent of attorneys in each state. Super Lawyers doesn't claim to have named the top five percent nationally.
- Never imply or state that Super Lawyers has accreditation.
So now that you've learned a bit about how to talk about Super Lawyers, you can effectively share the news with friends, colleagues and law school contacts and recognize selectees that you know. For more information check out this PDF that provides a detailed overview.
What you need to know about the new SuperLawyers.com
At Super Lawyers we've been busy looking for ways to maintain our competitive advantage and provide a better user experience for our visitors. Roughly a year ago we made enhancements to the SuperLawyers.com attorney directory result pages to provide a more relevant search for consumers and referring attorneys using our online directory.
In a competitive legal directory industry, we are pleased to see our improvements have increased visibility for our customers across the board. In fact, the SuperLawyers.com directory traffic increased 150% in March 2016 when compared to May 2015.
In addition to the high ranking of our directory in search results, there are several other good reasons to incorporate legal directories into your online marketing strategy. From direct referrals, to backlinks to your website, to managing your reputation online, directories are the place to see and be seen.
And when it comes to securing a spot at the top of the SuperLawyers.com directory there is no better way than two distinct advertising opportunities: TopSpots and Spotlights. Both products allow you to target clients by practice area and geographic location as well as contain key information such as your firm's name, location, phone number and a brief tagline.
As an added bonus there is now additional inventory in our SuperLawyers.com attorney directory: TopSpots now provide top-five placement and our brand new Spotlights offer secondary placement. With TopSpots or Spotlights, your attorney profile search result will be one of the first listings people see when they search in the Super Lawyers directory.
So don't delay, act now to bolster your presence in the SuperLawyers.com directory.
Super Lawyers is proud to introduce the brand-new SuperLawyers.com, redesigned to offer visitors a richer digital experience that is optimized for any device. The fully-revamped website, a key development in the continued digital evolution of the Super Lawyers brand, features a more engaging, user-friendly and responsive experience.
"As use of mobile devices continues to grow we wanted to make sure our website presence met the needs of our selectees and consumers alike," said Laura Long, Senior Director for Super Lawyers. "We see this as a huge opportunity for visitors to our site, from any device, to engage with us on a deeper level."
WHAT WILL YOU EXPERIENCE ON THE NEW SITE?
Responsive Design with Focus on Mobile
In today's on-the-go culture, 60% of the time users spend with digital media is done on a mobile device*, Our new site is mobile, tablet and desktop friendly, serving mobile devices first and foremost.
Unified Navigation for a More Intuitive User-Experience
With a brand new top navigation menu on every page, you can now seamlessly transition between the site's most relevant pages to easily find the content you are looking for.
Targeted Content Based on Audience
In addition to existing attorney-focused articles and legal content, our site now delivers consumer-focused content that provides additional engagement between consumers seeking legal assistance and selected attorneys on SuperLawyers.com.
Easier Navigation for Legal Professionals with the new Legal Hub
With simplified access to all of the marketing tools we offer, our new Legal Hub page is the central location where you can login to your My.SuperLawyers.com account as well as find articles, marketing solutions, state-specific information, customer testimonials and more!
Optimization for Search Engines and Customer Visibility
In a competitive legal directory industry, we have made significant improvements to SuperLawyers.com to increase visibility to our customers. In fact, the SuperLawyers.com directory traffic increased 157% in February 2016 when compared to May 2015.
We hope you're as excited about these new changes as we are. We invite you to visit the new-and-improved SuperLawyers.com today!