In our latest editorial recap we want to draw your attention to two issues of our fully redesigned Super Lawyers Magazine. We've kept the things you love-such as compelling attorney profiles-and, with input from our readers, have expanded our editorial lineup to include a menu of great new items.
You'll find quick reads in the front of the magazine such as "Discovery," a brief, witty Q&A by one of your colleagues or "Local Counsel," a snapshot of an attorney's favorite places around town. And from cover to cover, you'll notice bold new design elements that give the publication a fresh look.
In this issue, we hear from Claire Caldwell with Stone Cardwell and Dinkin, PLC. Her career achievements have been recognized by the Richmond City Council, the Metropolitan Richmond Women's Bar Association, the Richmond Criminal Bar Association, the Richmond Bar Association, in profiles on WWBT Channel 12, and on the cover of Style magazine.
Perhaps Cardwell's most notorious case occurred in 2007 when she, along with the Federal Public Defender's office, represented Ahmed Salad, a Somali national charged with piracy and quadruple murder.
During the trial, one woman read a letter that her murdered sister had written while being held hostage on the boat. In the letter, she said goodbye and that she had had a good life. While she read, even the judge was crying. At that point, Cardwell worried she had failed and that Salad would be put to death. But the jury couldn't reach a unanimous verdict; he received life imprisonment instead.
"People always ask me, 'How can you defend a person who did something like that?'" Cardwell says. "And I'm thinking, 'How can I not?'"
Voted "Tidewater's Funniest Lawyer," criminal defense lawyer Michael Robusto of Slipow, Robusto & Kellam is quick with a joke. But ask him to wear a tie on the weekend, and that's no laughing matter.
If you were in my office, you'd ... probably have been charged with a crime or were hurt in an auto accident.
My colleagues would be surprised to know that ... I still fix my cars myself.
When I was a newbie lawyer I ... had a lot less gray hair.
The lawyer I most admire is ... [Seinfeld's] Jackie Chiles. "Outrageous, egregious, preposterous."
When I started, I wish I knew ... that the stock market would crash in 2008.
My career high point (so far) has been ... getting a tough judge to laugh in open court.
I was representing a guy for reckless driving and his last name was Weiner. I asked the officer on cross-exam if he thought the defendant was just hotdogging.
In this magazine, you'll read about how Robert and Susan Rosen have spent decades uplifting the city of Charleston. At quick glance, they seem an unlikely couple. Jewish and a third-generation Charlestonian, Robert's a divorce lawyer who thrives on the drama of family law and writes history books. Episcopalian and a New England native, Susan revels in connecting the dots in plaintiffs' lawsuits, especially medical malpractice cases. His animated storytelling consumes the oxygen in a room, while she responds quietly but firmly.
Together, they make up the Rosen Law Firm, have been married for 33 years and are "cherished" citizens of Charleston, says Joe Riley, the city's legendary, recently retired mayor.
The Rosens try not to bring work home with them or work together on cases, but occasionally bend on both. "When there is a big issue, we do lean on each other to discuss issues to solve problems," says Susan. "We both have a lot of respect for the other's experience and opinion, so it actually works out well. The positive side of working together and living together is that we can discuss and resolve issues related to cases without violating any confidentiality."
Mark W. Buyck, Jr., the Florence attorney and history buff with Willcox, Buyck & Williams tells us what's good in the neighborhood.
FAVORITE PLACE TO VACATION
A cottage in Pawleys Island. We go there with our three children and grandchildren.
FAVORITE WATERING HOLE
Florence Country Club, and they have excellent food, too.
BEST PLACE FOR A STROLL
Jeffries Creek Park. It's about four blocks from my house, and I walk down there to the creek that runs through the park.
We hope you enjoyed this sneak preview of our latest Super Lawyers Magazines. Be sure to visit SuperLawyers.com/Digital to see all of our digital editions.
For some lawyers, the industry is more exciting and dynamic than ever, with technology bringing about rapid change and new opportunities in the practice of law. Whether its billing software like Time59, or research tools like Fastcase, there are plenty of handy technologies right at your fingertips. In addition to technology, law firms are embracing social media like never before. In fact, 41% of firms now have social media sites with another one-third of small firms researching legal products and solutions on social media before purchasing.*
But when it comes to building a sense of trust with clients, magazine advertising still has its place in the digital world. Did you know magazines rank #1 out of 16 mediums for consumers having a positive and credible impression of advertising? In addition, 53% of magazine readers took action or had a more favorable opinion about an advertiser because of magazine advertising.**
The best way to market your law firm is to utilize as many channels as possible to reach every corner of your target demographic by combining print and online advertising. Nowhere does this ring true more in the legal landscape that with us at Super Lawyers. Did you know across all 2015 Super Lawyers and Rising Stars selectees, a magazine advertiser averaged 2.5x more page views to their Super Lawyers online profile after their magazine released compared to those without magazine advertisements?***
We recently highlighted this connection by conducting a case study on Kirk Stange from Stange Law Firm, PC. Kirk's deliberate, multi-faceted marketing approach has led to greater brand awareness for the firm and an increase in high-quality leads. In addition, he has seen traffic levels to his Premium Online Attorney Profile increase in the months following the release of Missouri and Kansas Super Lawyers Magazine.
In fact, traffic to Kirk's Premium Online Attorney Profile increased twenty five times more than that of non-print purchasers across all online profile types in Missouri and Kansas since October 2015. Click here to learn more and view our full case study about Kirk.
* ABA Technology Survey
** The Magazine Factbook
*** Data gathered from a 2015 profile analysis of print vs. non-print advertisers
Leveraging past success for future growth Debra Schoenberg, founder of Schoenberg Family Law Group, P.C., located in San Francisco, California was in search of unique ways to attract an affluent client base. As a six-time Super Lawyers selectee, Debra has valued leveraging the Super Lawyers distinction that only five percent of attorneys in Northern California receive, using it as a catalyst for the firm's development.
This recent case study from Super Lawyers highlights how Debra was able to strengthen the firm's footprint in Northern California with a mix of Super Lawyers print and online solutions. Combining print advertising in both Northern California Super Lawyers Magazine and San Francisco magazine with an aggressive online presence in the SuperLawyers.com directory has led to high-quality leads.
In fact, traffic to Debra's Premium Online Attorney Profile increased twenty five times more than that of non-print purchasers across all online profile types in Northern California.
Click here to learn more and view our full case study about Debra.