It's been a busy month for us here at Super Lawyers and we wanted to recap the editorial subjects for the three magazines released: 2016 New York Metro - Top Women special section in The New York Times Newspaper, 2016 Colorado Super Lawyers Magazine and the 2016 Texas Super Lawyers Magazine - Rising Stars.
Be sure to check out our cover story on business litigator Robbie Kaplan and her storied history being an advocate for same-sex marriage. Kaplan is thrilled that her son will grow up in a world where same-sex marriage is legal in all 50 states. "The amount of 'pinch me' is hard to put into words. The opinion is everything we could have wanted and more-it's not narrow, it's not limited. It's truly amazing."
Kaplan also has extensive experience representing a diverse group of clients such as JP Morgan Chase, Fitch Ratings, Columbia University, the Minnesota Vikings and Airbnb in complex, high-profile matters. She has been active, for example, in matters involving stock analyst's recommendations, market timing in mutual funds, reinsurance transactions and structured finance transactions.
This issue also features special sections with shorter articles highlighting the practice areas of alternative dispute resolution, tax law and personal injury.
In this edition of Colorado Super Lawyers Magazine, there are several noteworthy topics involving our editorial subjects. From law school at the University of Wyoming to facing discrimination of his own to garnering a multi-million dollar settlement, Qusair Mohamedbhai has seen quite a bit. Next we featured intellectual property attorney Christopher Seidman who works to protect artists' rights in a digital age. And lastly we sat down with Craig Umbaugh who talked to us about his pivotal role in building stadiums in Denver and around the country.
Also don't miss our "Word for Word" section where we had some fun by posing the question "What's your favorite legal movie?" See one of the responses below.
"It shows many human failings-greed, corruption, addiction, deception-yet depicts how justice is still somehow attainable against insurmountable odds. It also shows the rewards for making the correct moral decision and standing up for what is right. I think it is a good lesson to the public regarding how lawyers can stand to protect those who can't protect themselves. Paul Newman is also one of the best actors of all time."
- Ronald D. Jung/Partner, Jung & Kranz; Boulder; Real Estate
In this issue we are honored to tell the stories of amazing attorneys who are making a difference. That includes business litigator Adam Milasincic, with Houston's Ahmad, Zavitsanos, Anaipakos, Alavi & Mensing, who tells us about the many hats he has worn: reporter, campaign manager and even disc jockey. One title will remain for life: highest scorer of 2,464 test-takers on the 2011 Texas Bar exam. Then at KoonsFuller in Southlake, family law attorney Jessica Janicek has handled headline-grabbing cases such as the 2013 struggle by Marlise Muñoz's family to have a brain-dead, pregnant woman removed from life support. And Richard Cheng, co-head of the health care group at Shannon, Gracey, Ratliff & Miller in Dallas, tells how a willingness to take risks led him to a successful career in his complex practice area.
We hope you enjoyed this sneak preview of our latest Super Lawyers Magazines. Be sure to visit SuperLawyers.com/Digital to see all our digital editions.
Did you know that 87 percent of legal consumers who choose to contact an attorney end up hiring one? In fact, 72 percent of those consumers considered or contacted only one attorney before making a hiring decision.*
Getting referrals is one thing. But how easy do you make it for potential clients to contact your firm? Your online presence needs to ensure that contacting your firm is as seamless as possible, any time of day. Use these three strategies below to help create a robust online presence. Also be sure to download our Playbook Master the Art of Referrals, which will provide concrete tactics on how to develop and maintain relationships with referral sources.
KEEP AN UPDATED WEBSITE
People will be searching online for your firm, so make sure your website contains the most accurate, up-to-date information. Multiple pages of content highlighting practice area specialties, attorney biographies and ways you can help clients with legal needs will keep visitors on your site. To drive engagement and bring in a wider audience, provide video about your legal services. Video is important: It has been found that the average user spends 88 percent more time on a website that includes video.**
OPTIMIZE SOCIAL MEDIA CHANNELS
Post content from articles highlighting current legal trends on your firm's Facebook page while providing some insight from your own personal experiences. Twitter is a solid resource to learn about upcoming seminars, locate potential speaking engagements and discover new opportunities. Also, use LinkedIn to focus on engagement with other attorneys. Even something as simple as answering a question or sharing a helpful link with another attorney can plant the seeds of a new relationship.
MANAGE YOUR ONLINE REPUTATION
Reputation management is yet another item in a long list of considerations you need to take into account when managing your online presence. If you want to be found and subsequently hired, you need to encourage people to talk about you. Oftentimes, the deciding factor for a potential client is online reviews. Ask your clients to leave reviews on sites like Facebook and Yelp about their positive experience working with you.
These strategies might seem obvious, but attorneys often don't take advantage of them as much as they should. To learn more about the simple steps you can take to gain more quality leads and drive future business, download our free playbook, Master the Art of Referrals.
*2014 U.S. Consumer Legal Needs Survey - FindLaw
**2015 Mist Media
At the end of the day, legal achievements offer you and your firm an excellent way to stand out in a crowd from others. In a world where consumers and referring attorneys have countless options to choose from, you need to make the strongest case for why you should be at the top of their list. Nowhere is this concept more present than at Stange Law Firm in St. Louis, Missouri.
This recent case study from Super Lawyers highlights founding partner Kirk Stange. The content showcases the value behind an integrated marketing approach and how multiple touch points can influence consumer hiring decisions. With a total of five selectees at his firm selected to the Super Lawyers and Rising Stars lists, Kirk saw a unique opportunity to leverage this recognition as a tool to generate higher-quality cases.
Combining print advertising in both Missouri and Illinois Super Lawyers Magazines with an online presence in the SuperLawyers.com directory has led to increased word-of-mouth recognition for the firm as a whole. "There are a lot of different firms out there that do what we do," says Stange. "The biggest thing Super Lawyers has done is given us a way to differentiate ourselves in the marketplace."
Click here to learn more and view our full case study about Kirk.