February 2016 Archives

Positioning Your Firm to Attract Referrals - Part 4

The study and practice of law has connected you to a vast network of professionals. That network can include former law school classmates, attorneys in different practice areas or members of a professional network in which you belong. All of these individuals can serve as strong referral sources. Your professional colleagues understand the value of expertise and case management, and the importance of setting expectations with the client. In fact, 79 percent of attorneys see their referral sources positively in terms of referring clients back.*

Coming in May: Newly Redesigned Super Lawyers Magazine

From modest beginnings as part of Minnesota Law & Politics magazine in 1991, to being acquired by Thomson Reuters in 2010, the Super Lawyers brand has established itself as the leading lawyer rating service in the country. At its core Super Lawyers Magazine provides visibility to attorneys who exhibit excellence in the practice of law, covering what makes them successful both personally and professionally. With an unparalleled readership of 1.2 million attorneys, we connect legal professionals with each other and those who need them.

Don't Overlook the Power of Print

Power is defined by Merriam-Webster as "the ability to act or produce an effect; control, authority and influence". In contemplating what this applies to, print advertising most likely doesn't bubble to top of mind. But when it comes to your legal practice we think it should - and the research agrees.