January 2016 Archives

Marketing Partner Forum Recap: Junior Partner Investment Takes a Delicate Touch & Psychological Understanding

How law firms invest in junior partners and associates is a balance of planning, coaching, monitoring and handling the different psychological make-up of lawyers at the firms.

Positioning Your Firm to Attract Referrals - Part 3

As mentioned in a recent Super Lawyers survey, expertise and reputation is the number one factor when a referring attorney sends a case.* Building a name for yourself in the community or doing self promotion relevant to your practice can lead to an increase in visibility. Use these four strategies to help promote your expertise:

Building Your Referral Network With Super Lawyers

In July 2015, we sent out a attorney referral survey to all recently selected Super Lawyers attorneys. The survey included 18 questions that focused on the importance of referrals when practicing law. Did you know 85% of attorneys selected to a Super Lawyers or Rising stars list referred a client to a fellow selected attorney in the past year?

Free Webcast: 6 Ways to Put Your Legal Accolades to Work

Recognitions and honors are what the marketing world calls third-party validations, and they can be extremely valuable marketing tools for attorneys. They make you stand out in an increasingly competitive legal market. However, these benefits mean more when you promote them.