2015 Super Lawyers Business Edition: A Referring Attorney's Handbook
Super Lawyers Features Prestigious Firms in Wired and The New Yorker
Did you know 46% of Super Lawyers or Rising Stars selected attorneys have referred a client to a fellow selected attorney four or more times in the past year?* Super Lawyers Business Edition serves as a credible, comprehensive and diverse listing of outstanding business attorneys that can be used as a resource for referring attorneys searching for legal counsel.
In this directory, which we hope you'll hold on to and consult throughout the year, you'll find attorneys who have demonstrated excellence in their business-related areas of practice. The attorneys included were selected to a 2015 Super Lawyers list in practice areas that are divided into five distinct groups: Litigation; Employment; Construction, Real Estate and Environmental; Business and Transactions; and Intellectual Property.
In addition to a listing of attorneys, we also feature a top law firm section for each practice group, highlighting solo, small, medium and large firms. These firms were chosen based on the number of attorneys within the firm who were selected to a 2015 Super Lawyers list in addition to a combination of metrics indicating the quality of those attorneys.
Dispersed throughout the pages of Business Edition you'll also find write-ups on debunking legal technology myths and secrets to a department-wide efficiency tune up. We invite you to view a sample of this content below.
MYTH: Cloud software isn't secure.
BUSTED: It goes without saying that a legal department handles sensitive information that can't be compromised. With the prevalence of cloud-based software products, the question becomes whether the cloud is a place where confidential legal information can be stored. Any reputable cloud-based legal software that handles confidential matters will have industry-standard security certifications, which often consist of bringing in auditors to hack their system-if the hackers succeed, certification isn't granted. These companies should be able to provide you with these certifications and satisfy any security questions that your IT department may have.
For those who want to get in front of an audience hiring outside legal counsel we have a new opportunity for you. Super Lawyers will publish an 8-page advertising section in six different editions of Today's General Counsel throughout 2016, distributed in both print and digital format to more than 115,000 subscribers. Placement in each section is first come, first in. Today's General Counsel is a trusted business law resource for CEOs, CFOs and other C-suite decision makers. Learn more about this great opportunity and call 1-877-787-5290 or contact your Associate Publisher today to secure placement in this limited-page opportunity.
*2015 Super Lawyers Attorney Referral Survey
Positioning Your Firm to Attract Referrals - Part 1
Super Lawyers has always prided itself on building relationships with city and regional publications in the 34 markets in which we select attorneys to our lists. The past few years, we have also had the privilege of partnering with The New Yorker and Wired magazine to highlight firms that exhibit excellence in practice by naming them to exclusive firm lists. We invite you to learn more about how the lists were created below.
50 Law Firms Professionals Should Know About - The New Yorker
A special Super Lawyers section in the October 2015 issue of The New Yorker spotlights the list, "50 Law Firms Professionals Should Know About". The firms honored were chosen by the publisher of Super Lawyers as firms that stand out in their designated areas of expertise:
- Business Litigation
- Employment/Executive Compensation
- Family Law
- Real Estate
- Trust and Estate Planning/Litigation
- White Collar Criminal Defense
All selected attorneys within these firms exhibited excellence in the above practice areas and were highly ranked on the 2015 New York Metro Super Lawyers list. View the list of firms at http://www.superlawyers.com/about/professional-firms.html
50 Intellectual Property Law Firms to Keep In Mind - Wired magazine
A special Super Lawyers section in the November 2015 issue of Wired magazine will spotlight "50 Intellectual Property Firms to Keep Top of the Mind." Each firm has attorneys who were highly ranked on a 2014 Super Lawyers list and have mastered their skills in the practice of Intellectual Property Law and Intellectual Property Litigation.
While the firms selected vary in size-from powerhouse to solo practitioner-they all have one thing in common: attorneys who exhibit excellence in the practice of law. The publication itself reaches more than 148,000 Northern California readers. View the list of firms at
Over the next couple of months we will be posting a five-part blog series that touches on building a strong referral network. Each piece will provide concrete tactics on how to cultivate and maintain relationships with referral sources-both clients and other attorneys. Today we take a look at the value of providing exceptional customer service.
Making a strong first impression and providing exceptional customer service are the first steps to engaging a potential referral. Responding to a prospective client within two hours as well as providing a free consultation will assist in building rapport for a trusting relationship. In addition, keeping an open line of communication regarding things like trial dates, fees, documents or progress will help eliminate confusion. One client may prefer an email while another may prefer a phone call. Whatever the case, be adaptable to the unique needs of each client.
Determine what the client wants to see happen and how they expect the attorney relationship to work. While all clients hope for good news, it is important for an attorney to be realistic about their chances of success. Spending a little extra time communicating in the beginning can make for an amicable partnership.
Clients may not necessarily remember everything they heard when they visited your office, but they will remember how they felt. Providing top-notch customer service and showing that you're there to advocate on their behalf will lead them to boast about your services. Ultimately, asking clients for testimonials to use on your website or marketing collateral can reaffirm that your claims are credible and your services are legitimate.
The key to building your referral network successfully is to integrate it into your regular business process. Use these three techniques to help provide exceptional customer service:
DEVELOP A CLIENT INTAKE PLAN
A good intake process converts referrals into clients. It serves the law firm by managing issues like data collection and case qualification while also aligning with consumer values and expectations.
Actively listen to clients when they are speaking and convey your understanding of the difficult situation they are in. Expressing a desire to help through thoughtful questioning will make a client feel more like a person and less like another case.
Exceptional customer service also means communicating once a resolution has been reached by sending out a client service questionnaire. This will give clients the chance to let you know how they felt about your service and suggest ways you can improve.
These strategies might seem obvious, but attorneys often don't take advantage of them as much as they should. To learn more about the simple steps you can take to gain more quality leads and drive future business, download our free Playbook Master the Art of Referrals.