Last month we discussed the value of self-promotion in our blog titled Be Your Own Legal Marketer - Part 1. Today we're coming back with five more marketing tactics that will be sure to offer you and your firm an excellent way to differentiate yourselves in the marketplace. Consider these five ways when spreading the word about your legal achievements.
MAKE AWARDS AND ACHIEVEMENTS VISIBLE IN YOUR OFFICE
Whether it's a recognition plaque on your wall, or a video playing in your firm's lobby, be sure to exhibit your accomplishments for all to see. Ensure that employees and customers see your awards by framing them, displaying them on a stand or putting a decal on your window. It doesn't have to be elaborate, just prominent. Showcasing these achievements provides instant credibility to clients and builds a sense of trust that they've come to the right firm for their legal needs.
USE ONLINE DIRECTORIES TO YOUR ADVANTAGE
Legal directories such as FindLaw.com and SuperLawyers.com are great places to increase your brand awareness and grow your attorney referral network. You should also establish a presence on Google and Yelp and select the categories that best represent your firm. If you do business out of more than one location, create listings only for offices that physically exist and are staffed during listed hours. And remember, getting online reviews from former clients can influence future clients and help local results perform better.
STAY ACTIVE ON SOCIAL MEDIA
Make sure to share your successes on all of your social media accounts. If you have the access or budget, video can be an effective and engaging way to spread the word about your accomplishments via YouTube or subscriber video services like Vimeo. A well-rounded video marketing strategy will give you the opportunity to answer frequently asked questions and promote your practice area. Make sure to also list your awards on your LinkedIn and Facebook company pages.
A blog is a powerful tool. Blogs can help you land new clients, promote your personal and professional endeavors, and expand your sphere of influence. Blogging can also usher in new opportunities such as case leads, networking contacts, and writing and speaking engagements. A high-quality blog allows you to showcase your technical knowledge, awareness of your clients' needs and concerns, and commitment to client service and long-term relationships.
ASK CLIENTS FOR TESTIMONIALS
Not only will client testimonials help with your marketing efforts, but they will keep you "top of mind" with consumers should further legal needs arise. Testimonials are amazingly persuasive: they touch on both the facts and emotions that drive people to make decisions. They reaffirm that your claims are credible and that your services are the real deal.
We hope your now equipped with a little background on the power of self-promotion. Chances are you have recognitions to tout such as certifications, selections to top attorney lists, recommendations, scholarly writings and awards. You've earned them, but are you promoting them? You've done the hard work to be recognized, now it's time to spread the news and create brand awareness for your firm. Download Leveraging Your Legal Accolades today.