Examining our Selection Process - Creation of the Candidate Pool
SuperLawyers.com Search has Gotten Smarter
Last month we took a look at some of the myths associated with our selection process and we debunked many of their claims. Now we're taking a deeper approach to educate consumers and attorneys on the ins and outs of how we compile our lists in a three-part blog series. Today we are talking about the first part of our selection process: creation of the candidate pool and nominations.
Nominations help us build the candidate pool for consideration. Receiving a nomination ensures that a lawyer is considered as part of the selection process for a year. No matter how many nominations one receives, it will not guarantee selection.
For each state, we invite lawyers once a year to nominate the top attorneys they've personally observed in action. Lawyers may nominate attorneys in their own firm, but these nominations count only if each in-firm nomination is matched by at least one out-firm nomination. Any attorney actively licensed and practicing in the state can submit nominations by logging in at https://my.superlawyers.com/.
Lawyers cannot nominate themselves, and must limit their nominations to other practicing in the same state. Although, to provide feedback on lawyers in other states for consideration, one may login at https://my.superlawyers.com/ and click on the feedback tab. We also prohibit lawyers from engaging in "campaigning" or solicitation of nominations from other lawyers. Such nominations can be discounted or even lead to disqualification. For your best chance of selection, we suggest that you avoid asking others to nominate.
Lastly all nominations are confidential. We cannot disclose who submitted nominations, who received nominations, or how many a lawyer received.
Nominations are not the only way attorneys enter the pool for consideration. To increase your chances of selection and ensure you are considered, we encourage you to update the ABOUT section of your profile at https://my.superlawyers.com/. The ABOUT section has the specific indicators on which we evaluate, and you may add any information in these categories that you would like us to consider. We would also suggest that you be as specific as possible and only include the most recent information, limiting your submissions to achievements from the last five years. You may also send anything you would like us to consider to email@example.com.
Be on the lookout next month when we tackle step two in the selection process which is independent research. For more information on the selection process, visit http://www.superlawyers.com/about/selection_process.html.
Be Your Own Legal Marketer - Part 2
At Super Lawyers we've been busy looking for ways to maintain our competitive advantage and provide a better user-experience for our visitors. Recently, we made enhancements to the SuperLawyers.com attorney directory result pages to provide a more relevant search for consumers and referring attorneys using our online directory. These enhancements are based on internal and external feedback and the ongoing importance of local signals for improved Search Engine Optimization. Now, we need a little bit of your help to make the most of these search enhancements.
What changed in the search results?
SuperLawyers.com search is now streamlined to only display relevant listings by name, legal issue and location. Previously, searching for "Family Law" in the SuperLawyers.com directory delivered results of attorneys who had Family Law listed in their online profile text, but not necessarily listed as their practice area. Now, only people with that practice area (or NEW designated focus areas related to Family Law such as Divorce, Adoption, Child Support, etc.) will be listed in those result pages.
How are selectees listed on SuperLawyers.com impacted?
Now that search is streamlined by name, legal issue, and location, a selectee's online profile will display under more relevant search results. The key to being seen by this new search function is to add focus areas that best reflect their practice.
Super Lawyers Selectees: Add your focus area(s)
To reap the benefits of these new search enhancements, all selected attorneys must add focus areas by logging in to their My.SuperLawyers.com account. Follow these easy steps to add focus area(s):
1. Login to https://my.superlawyers.com/
2. Click Manage Your Profile tab
3. Click Edit This Information button
4. Scroll down to Practice Areas Focus Areas section (and ensure your practice areas are up-to-date; you may choose up to six)
5. Check Focus Areas that apply only to your practice
6. Click Save to finish
Please note: Designated focus areas will not be listed on an attorney's SuperLawyers.com online profile, but will help their profile appear in the most relevant search results to their practice. Below is what the section you'll be filling out will look like.
Last month we discussed the value of self-promotion in our blog titled Be Your Own Legal Marketer - Part 1. Today we're coming back with five more marketing tactics that will be sure to offer you and your firm an excellent way to differentiate yourselves in the marketplace. Consider these five ways when spreading the word about your legal achievements.
MAKE AWARDS AND ACHIEVEMENTS VISIBLE IN YOUR OFFICE
Whether it's a recognition plaque on your wall, or a video playing in your firm's lobby, be sure to exhibit your accomplishments for all to see. Ensure that employees and customers see your awards by framing them, displaying them on a stand or putting a decal on your window. It doesn't have to be elaborate, just prominent. Showcasing these achievements provides instant credibility to clients and builds a sense of trust that they've come to the right firm for their legal needs.
USE ONLINE DIRECTORIES TO YOUR ADVANTAGE
Legal directories such as FindLaw.com and SuperLawyers.com are great places to increase your brand awareness and grow your attorney referral network. You should also establish a presence on Google and Yelp and select the categories that best represent your firm. If you do business out of more than one location, create listings only for offices that physically exist and are staffed during listed hours. And remember, getting online reviews from former clients can influence future clients and help local results perform better.
STAY ACTIVE ON SOCIAL MEDIA
Make sure to share your successes on all of your social media accounts. If you have the access or budget, video can be an effective and engaging way to spread the word about your accomplishments via YouTube or subscriber video services like Vimeo. A well-rounded video marketing strategy will give you the opportunity to answer frequently asked questions and promote your practice area. Make sure to also list your awards on your LinkedIn and Facebook company pages.
A blog is a powerful tool. Blogs can help you land new clients, promote your personal and professional endeavors, and expand your sphere of influence. Blogging can also usher in new opportunities such as case leads, networking contacts, and writing and speaking engagements. A high-quality blog allows you to showcase your technical knowledge, awareness of your clients' needs and concerns, and commitment to client service and long-term relationships.
ASK CLIENTS FOR TESTIMONIALS
Not only will client testimonials help with your marketing efforts, but they will keep you "top of mind" with consumers should further legal needs arise. Testimonials are amazingly persuasive: they touch on both the facts and emotions that drive people to make decisions. They reaffirm that your claims are credible and that your services are the real deal.
We hope your now equipped with a little background on the power of self-promotion. Chances are you have recognitions to tout such as certifications, selections to top attorney lists, recommendations, scholarly writings and awards. You've earned them, but are you promoting them? You've done the hard work to be recognized, now it's time to spread the news and create brand awareness for your firm. Download Leveraging Your Legal Accolades today.