August 2015 Archives

Be Your Own Legal Marketer - Part 1

Recognitions and honors are what the marketing world calls third-party validations, and they can be extremely valuable marketing tools for attorneys. They make you stand out in an increasingly competitive legal market. However, these benefits mean more when you promote them. To succeed in your marketing strategy, take every opportunity to tout your firm through communication with your audiences (employees, customers, potential clients, related industry associates, etc.) to inform them about the recognition. The key is to share the achievement in a way that showcases your firm without coming off as self-serving.

Debunking Super Lawyers Myths

You've heard it before....."He must have paid a lot of money to be on the front cover of the magazine", "How many people did she have to petition to be selected?" or even "His advertising dollars got him in the magazine." This blog post exposes some of the wide-ranging myths we hear about our selection process - and the facts that debunk them.

Minneapolis Attorney Makes it 10 Years as a Super Lawyers Selectee

Attorney Charles "Bucky" Zimmerman has never shied away from taking on major cases. So far he has represented a range of clients from famed athletes George Foreman and Jim Brown, to clients in classes action lawsuits against major corporations such as Medtronic, Zicam, Target, and the NFL to name a few. Zimmerman and the firm he founded - Zimmerman Reed - has a proven track record having settled multiple $100 million and above cases.