A Little Self-Promotion Never Hurt Anybody

Firms are spending more time than ever marketing their services to stand out from their peers. One of the strongest and least expensive ways to increase your firm's visibility is to promote legal achievements and accolades.

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Chances are you have recognitions to tout such as certifications, selections to top attorney lists, recommendations, scholarly writings and awards. You've earned them, but are you promoting them? Our first ever playbook Leveraging Your Legal Accolades guides you down the path of self-promotion.

Consider these five reasons you should add legal accolades to your marketing efforts:

1. Influence a consumer hiring decision.

Any consumer or business in need of legal representation wants to be associated with a reputable firm. When prospective clients see that you're actively honing your craft, it can sway them to choose you over your competition, because they see you as a high-quality firm.

2. Establish trust and credibility in your brand.

Leveraging this distinction reaffirms who you are, what you do, what you stand for and what clients can expect when working with you. Did you know 56% of consumers consider expertise, referrals and trust before making a legal hiring decision*.

3. Grow your attorney referral network.

When it comes to generating business through referrals, most attorneys have a pecking order in mind. In a competitive market, spreading the word about your legal accolades will keep you at the top of the list.

4. Be associated with the elite.

When you win an award or speak at a high-profile event, you're connected with great attorneys and exceptional leaders. Be sure to use this to your advantage when networking because you have something in common with this group of selected lawyers.

5. Contribute to an admired work environment.

When employees feel proud of their company's achievements, they act with a certain confidence and will advocate for their firm. These actions can attract new employees and make them feel comfortable in their decision to work for the firm.

At the end of the day, legal achievements offer an excellent way to differentiate your firm in the marketplace. Taking advantage of these honors - and promoting them in your marketing efforts - is crucial. In a world where consumers have countless options to choose from, you need to make the strongest case for why you should be the go-to attorney.

From issuing a press release to blogging to forming an email marketing strategy, Leveraging Your Legal Accolades Playbook serves a basic, yet tactical guide on the value of self-promotion. Download the playbook here.

*FindLaw 2014 U.S. Consumer Legal Needs Survey