Is Your Firm Equipped to Reach the Hispanic Community?

Are you aware of the growth opportunities among Hispanic Americans but haven't taken the steps to reach the market? Hispanics are now the fastest growing demographic in the U.S. It's predicted that by 2060, Hispanics will make up approximately one-third of the American population*. This generally highly-connected community has an estimated buying power of $1.5 trillion nationwide, making Hispanic Americans a powerful economic force that you can't afford to ignore.

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With that in mind, Super Lawyers is excited to announce our first-ever Spanish publication. A special Spanish Edition of the 2015 Florida Super Lawyers Magazine will be distributed with el Nuevo Herald newspaper on Sunday, November 15, 2015. This supplement will include the list of attorneys selected to the 2015 Florida Super Lawyers and Rising Stars lists (Miami-Dade & Broward Counties only), consumer-facing editorial and law firm advertising.

The all-Spanish editorial will feature informative content covering immigration, divorce, bankruptcy, personal injury and tenants' rights. With interviews from current Super Lawyers selectees, these articles will touch on the trends and hot-button issues in the South Florida legal community.

Reach More Than 227,000 Hispanic Readers

South Florida is a market full of vibrant communities with strong values placed on business development and technology. Growing your firm's footprint in this region is the perfect addition to your marketing mix. With the fourth-largest Hispanic market in the U.S, South Florida Hispanics make up 50% of the local population**.

"I'm pleased to be an advisor to Super Lawyers for its first Spanish-language edition," said Ervin Gonzalez, Partner at law firm Colson Hicks Eidson. "The distribution of the magazine with el Nuevo Herald is a great opportunity for selected attorneys to showcase their professionalism to our Hispanic community."

To maximize your firm's visibility and lock in best available advertising rates contact your Super Lawyers Associate Publisher today. Also be sure to check out FindLaw's upcoming webcast titled, Positioning Your Firm to Capture the Hispanic Market. This webcast will take an in-depth look at the size, habits and psychology of the Hispanic legal consumer - along with providing a healthy dose of advice for how law firms can successfully reach them.