A look back at the March Super Lawyers Magazine releases
Magazine Advertising Doesn't Take a Vacation
As March comes to a close we wanted to recap the editorial subjects for the three magazines released this month: 2015 New York Metro - Top Women Super Lawyers Magazine, 2015 Colorado Super Lawyers Magazine and the 2015 Texas Super Lawyers Magazine - Rising Stars.
Be sure to check out our front cover piece on how Kathleen M. Sullivan went from dean of Stanford Law to arguing before the U.S. Supreme Court. Sullivan relishes the way appellate work lets her dissect a case. "A lot of times, appellate law means finding the thread, even an arcane procedural thread, that can unravel all that went wrong at trial," she says. "That's a beautiful art form. That's why appellate lawyers bring a very different set of eyes than trial lawyers do. I think we see the cases more in terms of the long-term and institutional precedents they set, which is how the court will think about them."
This issue also features a special section titled "When Life Get Legal" that highlights three brief articles on age discrimination, identity theft and divorce as it pertains to New York.
In this issue, our 10th in Colorado, we learn why the firm of Roberts Levin Rosenberg represents insurance policyholders, what Nancy Crow thinks of tax reform, when John Posthumus helped bring a patent office to Denver, and how a family law case can be fun to Cynthia Ciancio.
Also don't miss our "Word for Word" section where we had some fun by posing the question "Which U.S. Supreme Court justice would you take to lunch? And Where?" See one of the responses below.
Sonia Sotomayor at my house
"Last summer, I listened to the audio version of Justice Sotomayor's memoir, My Beloved World, as beautifully read by Rita Moreno. Learning about Justice Sotomayor's life as the Bronx-bred child of Puerto Rican parents, at Princeton, as a prosecutor and beyond, merely heightened the admiration I've held for her as a jurist since her appointment to the Supreme Court-and it also confirmed what a thoughtful, warm and real person she is."
- Marcy G. Glenn/Partner, Holland & Hart; Denver; Appellate
In this issue, we tell the stories of amazing lawyers like solo family law attorney Natalie Gregg, who gives clients a reality check, then holds their hands through the least traumatic possible-preferably out-of-court-uncouplings. At Locke Lord Edwards, Tai Tran does something he has loved since he was a boy: puts buildings on maps. The real estate and banking attorney has a hand in developing great communities.
Matt Matheny keeps hard hats on his wall at Provost Umphrey Law Firm in Beaumont. The personal injury attorney needs them when he checks on job sites with injured workers. Matheny also represents former NFL players in lawsuits over concussions. And in Dallas, Jesse Hoffman, a business lawyer at McCathern, wrote an argument upheld by the U.S. Supreme Court in a case involving damages in prisoner-rights cases.
We hope you enjoyed this sneak preview of our latest Super Lawyers Magazines. Be sure to visit http://www.superlawyers.com/about/digital_magazine.html to see all our digital editions.
Get to Know the 2014 Super Lawyers Pro Bono Award Recipients
It seems like everywhere you turn someone has an opinion on magazine advertising. Some say it's too expensive, outdated or difficult to track return on investment.
Did you know magazines rank #1 out of 16 mediums for consumers having a positive and credible impression of advertising*? In addition, 53% of magazine readers took action or had a more favorable opinion about an advertiser because of magazine advertising*.
The best way to market your law firm is to utilize as many channels as possible to reach every corner of your target demographic-including print. In fact, print magazine readership is more consistent across generations than other media**. Magazines influence and inspire their readers.
"There's something about being on the printed page that verifies you in a lot of ways in people's minds, with both those who are not even within the industry and those that are in the industry-your peers," said Johnny (J.D) Cargill, Director of Marketing and Communications with the Lanier Law Firm. "It means something. And so, yes, we've actually received business from being included in Super Lawyers."
Reach Massive Audiences with Super Lawyers Magazine
Super Lawyers print advertising offers an exclusive opportunity to reach a relevant audience, whether you're seeking new clients or attorney referrals. Expand your visibility and benefit from third-party validation by being seen in the following publications:
Super Lawyers Magazine
Distributed to lawyers in major markets across the U.S. and the ABA-accredited law school libraries, this magazine is your best resource for attorney referrals and greater visibility in the legal community. With 33 different issues published each year, total distribution reaches over 1.05 million attorneys annually.
Special Sections in Consumer Publications
Reach an engaged group of affluent consumers in more than 54 city and state regional magazines or newspaper supplements. For example, all 2015 Minnesota selected attorneys will also appear in a special section in Mpls.St.Paul Magazine.
Super Lawyers Special Editions
Stand out among your competition to an audience of more than 10 million consumers in 12 different magazines. A special August 2015 Super Lawyers section in Delta Sky magazine will feature consumer-facing content exploring issues related to pharmaceutical and medical device litigation.
Super Lawyers Business Edition
Super Lawyers Business Edition is an annual resource that serves as the go-to guide for making legal hiring decisions. It is distributed to over 55,000 general counsel and executives across the United States and London.
Perhaps you are a female and are selected to the 2015 Minnesota Super Lawyers list. You have the unique opportunity to maximize your visibility to nearly 6 million readers in the following magazines:
Super Lawyers Magazine - 20,000 attorneys (August 2015)
Mpls.St.Paul Magazine - 333,000 readers (August 2015)
Mpls.St.Paul Magazine, The Top Women Attorneys in Minnesota special section - 333,000 readers (April 2016)
Twin Cities Business magazine - 75,000 readers (August 2015)
Super Lawyers Business Edition - 55,000 readers (November 2015)
Delta Sky magazine - 5.4 million readers (August 2015)
At the end of the day magazine advertising has staying power and is a vital part of the overall marketing mix. Super Lawyers print advertising works in all sizes and positions to fit the needs of any firm. To learn more about all of our opportunities, click here.
*The Magazine Factbook
**The Association of Magazine Media
From now until early May, we'll be highlighting all the 2014 Pro Bono Award recipients on what inspires them to help those in need. Today we invite you to meet attorneys Kathleen Gasparian and Gary Udashen.
KATHLEEN C. GASPARIAN
Gasparian Immigration, New Orleans, LA
Founding partner of Gasparian Immigration, a firm providing immigration representation to businesses, organizations, and families, Kathleen is committed to helping Central American children living in the New Orleans area. In July 2014, she and her colleagues created PB&J: Pro Bono to find, train, mentor and support attorneys willing to take on cases for immigrant children who have recently crossed the U.S. Southern border and who cannot afford legal services. The project has grown to a network of almost 200 volunteers, including attorneys, interpreters, government workers and judges. In the first round of the project, pro bono counsel was provided to over 60 children.
Is there some sort of bond you have with your community that tells a story of why you do what you do?
"Our community looks out for each other - especially in times of adversity. I am honored to be a New Orleanian, and I am proud of how the community has responded to the children coming to our city. Everyone I come across offers to help in some way. PB&J happened because of all the help and effort that other New Orleanians put into the project."
GARY A. UDASHEN
Sorrels, Udashen & Anton, Dallas, TX
Gary Udashen, partner at Sorrels, Udashen & Anton, is well known as a criminal appellate specialist and was one of the first lawyers in the State of Texas to be board certified in criminal appellate law by the Texas Board of Legal Specialization. As President of the Innocence Project of Texas, Gary is dedicated to securing the release of those wrongfully convicted of crimes in Texas and educating the public about the causes and effects of wrongful convictions. In 2014, he helped to obtain the exoneration and dismissal of charges against Rickey Wyatt, who served 27 years in prison for a sexual assault he did not commit. Rickey Wyatt is the tenth wrongfully convicted person Mr. Udashen has helped to exonerate and free from prison.
What inspires you to be an advocate for those wrongly convicted?
"I believe in the American criminal justice system. I also think that the system usually reaches the correct outcome. However it is clear that there are many cases where the system has failed to achieve justice. Being in a position to help to correct the mistakes and injustices that occur in the criminal justice system seems like a natural outgrowth of the work I have done throughout my career."
Congratulations again to all our 2014 Super Lawyers Pro Bono Award recipients. We invite you to read more about them here and watch for the Pro Bono Super Lawyers Digital Magazine coming out in May!