Super Lawyers Goes Mobile
The Dream Team
As the Smartphone market continues to grow with no signs of slowing down, it is extremely important to ensure that mobile users are served content formatted for mobile devices giving them the best user experience possible. After all, mobile web users want answers and are generally on-the-go and looking for specific, timely information.
Consumers are using their mobile devices for everything from social networking to shopping to watching television to banking. They are increasingly adding another item to that list-searching for an attorney.
Our goal with the addition of a mobile platform is to provide an easy-to-navigate user experience that is optimized for conversion. Mobile Super Lawyers is optimized for iPhone and Android phones, and is compatible with other Web-enabled phones. Attorney-seekers can search by a lawyer's name or legal issue and location. Current TopSpots, Premium Online Attorney Profile and Expanded Online Attorney Profile subscribers will receive added exposure to reach a group of consumers that rely primarily on searching through mobile.
Mobile Super Lawyers features:
- Easy-to-use search function on home page and results page
- Find an attorney by name, location or practice area
- Super Lawyers selection process overview page
- Click-to-call features and Google Maps integration for paid profiles
- TopSpots, Premium Online Attorney Profiles and Expanded Online Attorney Profiles are displayed prominently in that order
We hope that this added visibility to our mobile site will attract new clients and grow your referral network. Check out SuperLawyers.com on your mobile device today.
Bring online life to your firm today!
Bush v. Gore may have divided the country, but it brought together the two attorneys arguing it: Theodore B. Olson of Gibson, Dunn & Crutcher, an assistant attorney general in the Reagan administration and future solicitor general for President George W. Bush; and David Boies of Boies, Schiller & Flexner, a former aide to Sen. Ted Kennedy, who represented the government in U.S. v. Microsoft. In the aftermath of the 2000 election the two men became friends, sharing summer bike trips with their wives and an interest in wine. And in 2009, they famously teamed up in the Proposition 8 case, winning back the right for same-sex couples to marry in California.
In January, Super Lawyers Magazine sat down with Boies and Olson at the Four Seasons in New York City for a wide-ranging discussion about marriage equality, law firm culture, what each looks for in a new hire and the future of the billable hour.
Q: What advice would you have for a young man or woman looking to go to law school in this environment?
Boies: Even before they decide to go, I'd say, "Why are you going?" If you're going to get a really good education that will teach you to think and solve problems, regardless of whether you practice law or not, that's a good reason to go. If you're interested in the justice system, that's an even better reason to go. If you're just trying to mark time, that's a poor reason to go.
Olson: Don't go to law school because you want to make lots of money. There are other ways to make lots of money. If you really get a bang out of practicing law and solving problems and trying to persuade and doing something very creative, and if you like the history and you like the law and you like the structure of our legal system, then you're going to be spending your life doing things that you like. That's the only reason to do it.
Q: Is that what you're looking for when recent law school graduates try to get jobs at your firms?
Olson: Absolutely. You want people that really love to work, and want to work hard, and have manifested, through their achievement in college and law school, that they have the ability to think these problems through. It's the enthusiasm. You can see it in their eyes.
By Erik Lundegaard and Cindy Larson (2014 Washington D.C. Super Lawyers Magazine)
Read the full length article.....
It should come as no surprise that the most popular method of finding a lawyer today is via...you guessed it...the Internet. It has given prospective clients the ability to thoroughly evaluate any attorney or firm. A potential client is looking for more than just a link to your website. The most critical and strategic thing you can do is to influence what a prospective client will see when they do a Google search.
Let Super Lawyers help you have a better presence on those searches with refined SEO best practices. Our Premium Online Firm Profile provides a professionally written synopsis of your firm's practice, credentials and achievements, aiming to set you apart from your competitors while validating you as a preferred choice for handling their legal issue. This profile highlights the attorneys at your firm who have been selected to a Super Lawyers or Rising Stars list from any year.
The Premium Online Firm Profile also comes with a customized subdomain (i.e., FirmURL.SuperLawyers.com) to assist with your domain brand strategy and increase recognition of your domain. This online solution leverages responsive design, providing an optimal user experience. It will also display the layout best suited for the visitor, whether using a smartphone, tablet or desktop computer.
Why is the Premium Online Firm Profile right for me?
Outfitted with a choice of three stylish, template designs, the Premium Online Firm Profile flaunts a six-page, upgraded profile. Other attention-grabbing enhancements include a professionally written firm overview and a pie chart of your firm's primary practice areas. A visually optimized email contact form
flanks every page.
Accessibility is a snap as the Premium Online Firm Profile has responsive design that adapts to desktop, mobile and tablet devices. Potential clients can access your profile on any device, wherever they go.
It Offers Instant Visibility
You'll benefit from a brand-strengthening, easy-to-remember subdomain as well as a separate Premium Online Firm Profile for each office location. The design accommodates links to your other online properties, social media and blogs.
Learn more about the Premium Online Firm Profile and visit our online store to purchase today.