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Super Lawyers Unveils New Premium Online Attorney Profile Enhancements

slpp-thumbnail.pngGood news for attorneys selected to the prestigious Super Lawyers lists! The Super Lawyers team has created a way for lawyers to increase their Web presence through an improved version of their Premium Online Attorney Profile. Exciting new enhancements provide attorneys the ability to showcase their expertise, generate new business and referrals, and promote their entire web portfolio, all at no additional cost.

Premium Online Attorney Profiles, which already receive premium placement in the SuperLawyers.com directory, will now display eye-catching contact buttons directly on search result pages, giving potential clients a one-click method of contact. For geographic areas that are under-represented, attorneys with a Premium Online Attorney Profile will also appear on directory pages that list fewer than four results, effectively expanding an attorney's online audience outside their regular geographic area.

Within the Premium Online Attorney Profiles themselves, bolder contact buttons stand out and give potential clients a greater call-to-action, while the inclusion of social networking share buttons at the top of each profile give visitors an easy means of promoting an attorney through Facebook, Twitter, Google+, and LinkedIn. Premium Online Attorney Profiles have also added sections where attorneys can display their websites, blogs, and social media profiles, further boosting an attorney's online presence and driving traffic to external sites.

Finally, Premium Online Attorney Profiles will be able to syndicate recent blog posts and social media updates. This added feature allows attorneys to build rapport with potential clients, offers a hassle-free means of keeping their profile content fresh, and helps promote their entire web portfolio.

For attorneys who currently have a Premium Online Attorney Profile, these newly added features substantially increase the value of a profile at no additional cost. For attorneys selected to a Super Lawyers or Rising Stars list who do not yet have a Premium Online Attorney Profile, taking advantage of this powerful marketing tool has never made more sense.

Learn more about the Super Lawyers Premium Online Attorney Profile on SuperLawyers.com.

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The Best of 2013: Super Lawyers Top Lists

As 2013 comes to a close, Super Lawyers celebrates another year of recognizing excellence in practice with the release of our Top Lists.

What are Top Lists? Published in each state, the attorneys included on a Top List are have not only been selected to their state's Super Lawyers list-they have also scored the highest point totals during our patented selection process, which is comprised of peer nominations, independent research and peer evaluations.

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(The Super Lawyers selection process; click to view full-size.)

Attorneys on a Top List are truly the best a state has to offer, and this year is no exception. Among this year's Top List attorneys are:

  • Carter G. Phillips (Top 10, Washington, D.C.), whose 76 arguments before the United States Supreme Court are the most of any attorney currently in private practice.
  • Ted Wells (Top 10, New York Metro), dubbed the "go-to guy" for defense in high-profile white-collar criminal cases and complex civil litigation.
  • Charla G. Aldous (Top 50 Women, Texas and Top 10, Texas), the personal injury attorney whose verdicts and settlements from 2000-2005 garnered more than $675 million.

"Super Lawyers is proud to provide visibility to outstanding attorneys," said Julie Gleason, Director of Research for Super Lawyers. "The Top Lists take that step to the next level by highlighting those attorneys who demonstrate a truly exceptional level of accomplishment."

The size and specifics of each Top List (Top 10, Top 50 Women, etc.) vary depending on the list's respective state or region, and the number of attorneys selected to the state's Super Lawyers list for the year.

If you've been selected to your state's Top List, there are some easy ways to promote this accomplishment: Download our Super Lawyers Promotional Kit for templates to use on your website, blog or social media channels.

To view the Top Lists by state or region, please visit SuperLawyers.com/TopLists.

David J. Beck Representing the University of Texas in Farrah Fawcett Case

Attorney David J. Beck of Beck Redden in Houston, a member of the Super Lawyers National Advisory Board, is representing the University of Texas at Austin in the dispute with actor Ryan O'Neal over an Andy Warhol portrait of Farrah Fawcett. The Charlie's Angels star left her collection of art to the university before her death of cancer in 2009, O'Neal, an old flame, has had possession of it since soon after her death and claims that the portrait is his.

The case was recently covered by the Today Show and CNN.com.

In addition to his prestigious position on the National Advisory Board, Beck was featured in a profile in the 2008 edition of Texas Super Lawyers magazine. 

2013 Super Lawyers Advisory Board Retreat: Recap

(Note: This content is posted on behalf of Heather Walker, Super Lawyers Sr. Director.)

At Super Lawyers, our vision is to provide unparalleled visibility for the attorneys and firms on our list. Just as the business of law is ever-changing, the best marketing solutions for lawyers also evolve. Super Lawyers hosts a variety of focus groups, regional events, sponsorships, trade shows, quarterly webinars and retreats to better understand today's attorney.

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Super Lawyers recently completed our 2013 Advisory Board Retreat, held November 13-15 in Scottsdale, Arizona. Attendees included our National Advisory Board (well-known attorneys) and members of our Marketing Board (marketing directors). The group participated in broad sessions and small breakouts designed to generate ideas that will grow our businesses together.

While the weather and the location were truly exceptional, the best part was the valuable insights we received on how to:

  • Expand our print distribution nationally and regionally
  • Make our lists even more relevant to attorneys and consumers
  • Deliver online marketing solutions that drive business development for top law firms

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A special thanks to our attendees. The group's engagement, honesty and strategy will be truly impactful to Super Lawyers' long-term success!

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