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Introducing the Legal Marketing Professional's Guide

LMPG12Cover.jpgAn Inside Look at Super Lawyers

Super Lawyers magazine is proud to unveil its Legal Marketing Professional's Guide. The 32-page guide provides an inside, behind-the-scenes look at what makes the Super Lawyers selection process tick-and how, when armed with this knowledge, a firm's marketing contact will be primed to offer their attorneys optimum exposure to Super Lawyers.

The information within the pages includes an in-depth examination of exactly what Super Lawyers is, how selection works, how the editorial content is generated, how Top Lists are created, how to refer to Super Lawyers and Rising Stars in communication, and most important, how both an attorney or a firm's marketing contact can best take advantage of and participate in the Super Lawyers selection process. We've also provided quick links to your state pages where you can find state-specific information like key dates, publishing information, magazine and list distribution and top lists.

Are you an attorney interested in increasing your visibility to Super Lawyers?

This guide will provide you with information to help you understand the nomination and selection process for Super Lawyers, and show you how you can effectively participate in that process. View our demonstration video for My.SuperLawyers.com, the online tool for nominations and data verification, where you can also update your profile as well as comment on and evaluate other lawyers.

Do you manage your firm's marketing initiatives?

You will find information and a demonstration video on the Firm Management Tool, which we've developed to help make your job easier. The Firm Management Tool allows you to update attorney information, complete data verification forms and track nominations at your firm. You'll also find helpful tips to maximize exposure when an attorney from your firm is selected to a Super Lawyers list. Conveniently distributed in an electronic format, the guide provides the most up-to-date Super Lawyers information.

Be sure to bookmark the Legal Marketing Professional's Guide. The answer to your next Super Lawyers question will be just a click away.

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Super Lawyers at the 2013 Legal Marketing Association Conference

Are you attending the Legal Marketing Association Annual Conference on April 8-10 at The Aria Resort in Las Vegas? Make sure you stop by and see Super Lawyers at Booth #218.

In attendance will be three Super Lawyers representatives: Heather Walker, Senior Director; Mary Williams, Director of Marketing & Product; and Julie Gleason, Director of Research. They will be talking about some helpful tools for legal marketers, such as the Firm Manager's Guide to Super Lawyers and the forthcoming Super Lawyers Promotional Kit. Stop by to view demo(s) and receive a Starbucks gift card. Also enter a drawing to win Grand Prizes such as an iPad Mini.

The Legal Marketing Association is a not-for-profit organization seeking to serve the needs of legal marketing professionals. Founded in 1985, LMA has grown to over 3,000 members located in 17 countries whose titles include chief marketing officers, business development directors, communications directors, law firm administrators, managing partners and practicing attorneys. The conference is hosted annually.

"We are thrilled to be attending the Legal Marketing Association Conference," says Mary Williams, Director of Marketing & Product, Super Lawyers. "Inclusion to a Super Lawyers list is not only a professional achievement; it is also an excellent marketing opportunity for selected attorneys. We look forward to educating LMA members on how attorneys can fully take advantage of that opportunity."

For more information about how to leverage a selection to one of our lists, visit http://www.superlawyers.com/about/get_involved.html.

The Super Lawyers Selection Process: Now Patented!

We are proud to announce that our comprehensive selection process has been patented (U.S. Pat. No. 8,412,564).

We are one of the few lawyer rating services in the country to be granted this distinction, and we are honored that our unique process now has the backing of the United States Patent and Trademark Office.

Our multiphase selection process involves three steps: creation of the candidate pool, evaluation of candidates by the research department, and peer evaluation by practice area. Each candidate is evaluated on 12 indicators of peer recognition and professional achievement. Candidates cannot nominate themselves, nor can they pay to be on a Super Lawyers list.

The objective of Super Lawyers is to create a credible, comprehensive and diverse listing of exceptional attorneys. Our unbiased approach and third-party validation make us a trustworthy resource for both attorneys and consumers searching for legal counsel.

Find out more about what we do by watching our "What is Super Lawyers?" video, or by viewing our selection process infographic here.

The Seven Recipients of the 2012 Super Lawyers Pro Bono Award

Super Lawyers is proud to announce the seven recipients of the 2012 Super Lawyers Pro Bono Award. The Awards honor legal professionals, students, and institutions that exemplify excellence in the practice of law through offering volunteer legal services to the poor, disadvantaged or exploited.

"Super Lawyers is honored to recognize and reward the pro bono efforts of the seven award recipients who went above and beyond to provide legal services to the poor, the disadvantaged, the underrepresented and the exploited," says Cindy Larson, Publisher, Super Lawyers.

"At Super Lawyers we bring visibility to excellence in the practice of law. The attorneys, firms and programs receiving the awards demonstrate such excellence in practice for those in need and serve as an inspiration to the entire legal profession."

The 2012 Super Lawyers Pro Bono Award recipients include:

·      Steven M. Lieberman, Attorney; Rothwell, Figg, Ernst & Manbeck, P.C.; Washington, DC

Worked to uphold the protection of voting rights of all religious voters and expanded voter participation in all District of Columbia special elections, among many other efforts.

·      Pearl Law Group, Law Firm; San Francisco, CA

Obtained a visitor visa for an elderly Chinese woman to see her grandchild for the first time; helped an Indian spiritual leader and healer to enter the US to conduct healing workshops; and helped a father of two young children who suffers from immune system disorders successfully avoid deportation.

·      J. Robert Linneman, Attorney; Santen & Hughes; Cincinnati, OH

Fought to defend the civil rights of the protestors involved in the Occupy Cincinnati movement.

·      Akin Gump Strauss Hauer & Feld, Law Firm; Washington, DC

Helped secure a landmark decision for seven Somali plaintiffs who brought claims of extrajudicial killing, torture, and war crimes against General Ali Samantar.

·      West Virginia University College of Law - Clinical Law Program; Morgantown, WV

Enabled students to gain experience in multiple practice areas through the Immigration Clinic as well as the Veterans' Assistance Project.

·      Jennifer Cunha, Law Student; University of Wisconsin Law School; Madison, WI

Served as president of Legal Assistance for Disaster Relief, assisting public interest attorneys in post-disaster areas, and expanded and supported the law school's Pro Bono Program.

·      Pittsburgh Pro Bono Partnership, Collaboration; Pittsburgh, PA

Provided direct legal service to needy families and individuals within the Pittsburgh community through its collaboration of 34 law firms and legal departments.

To learn more about each award recipient, click here and look for the special Pro Bono Digital Edition of Super Lawyers Magazine coming out in May 2013.

A special thank you to the Super Lawyers Pro Bono Awards sponsor, TCF Bank.

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