And the award for the funniest lawyer bio goes to ...

The research staff here at Law & Politics reviews thousands upon thousands of online bios as part of the Super Lawyers selection process.

Our researchers will tell you: if you’re looking for laughs, you're not going to find them in law firm website bios. There are, however, rare (I mean really rare) exceptions. One that was brought to my attention by our director of research is the biography of Martin D. Ginsburg (DC Super Lawyers ’07, ’08) who serves Of Counsel with Fried Frank.

 

If you read his bio, you’ll see that he has a mighty impressive resume. But what’s really impressive is how he manages to make it all funny. And this, from a tax lawyer! A couple of examples:

 

“Professor Ginsburg attended Cornell University, stood very low in his class and played on the golf team.”

 

“he was a member of the ABA Tax Section Council, where he performed no useful service at all; celebrating that achievement, in 2006 the Tax Section gave Professor Ginsburg its lifetime Distinguished Service Award.”

 

Kudos to the marketing department at Fried Frank for not putting the kibosh on this, and to Professor Ginsburg for demonstrating that lawyers need not take themselves too seriously.  

1 Comment

See, I think this is great, too. Not only to show that attorneys have a human side but to stand out to prospects who are increasingly reviewing attorney bios online before calling the firm. Marketing can strike a balance between credibility and humanity...if the opportunity is provided.