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Super Lawyers Goes Mobile

Mobile_1.jpgAs the Smartphone market continues to grow with no signs of slowing down, it is extremely important to ensure that mobile users are served content formatted for mobile devices giving them the best user experience possible. After all, mobile web users want answers and are generally on-the-go and looking for specific, timely information.

The Dream Team

Bush v. Gore may have divided the country, but it brought together the two attorneys arguing it: Theodore B. Olson of Gibson, Dunn & Crutcher, an assistant attorney general in the Reagan administration and future solicitor general for President George W. Bush; and David Boies of Boies, Schiller & Flexner, a former aide to Sen. Ted Kennedy, who represented the government in U.S. v. Microsoft. In the aftermath of the 2000 election the two men became friends, sharing summer bike trips with their wives and an interest in wine. And in 2009, they famously teamed up in the Proposition 8 case, winning back the right for same-sex couples to marry in California.

Bring online life to your firm today!

It should come as no surprise that the most popular method of finding a lawyer today is via...you guessed it...the Internet. It has given prospective clients the ability to thoroughly evaluate any attorney or firm. A potential client is looking for more than just a link to your website. The most critical and strategic thing you can do is to influence what a prospective client will see when they do a Google search.

Looking to reach that digital audience? Purchase a Recognition Video Plaque today

Being named to a Super Lawyers or Rising Stars list is no small feat. Those selected can maximize the attention that comes with these honors. Awards and recognitions are what the marketing world calls third-party validations, and they can be extremely valuable marketing tools for attorneys. Third-party validations help you stand out in an increasingly competitive legal market.

Maximize Your Visibility with New Attention-Grabbing TopSpots

Did you know that SuperLawyers.com received 6.4 million visits in 2013? That's a lot of people searching online for an attorney and landing on our website! What are you, as a selected attorney, going to do to capture their attention?

Upcoming FindLaw Webcast on Reputation Management Features Selected Attorney Patrick J. Beirne

The Internet can be tricky to navigate for attorneys. On one hand, it's an incredibly powerful tool for marketing your firm and its services. On the other, it's akin to the Wild Wild West, where anything can be posted, Tweeted or mentioned about you.

The value of Legal Q&A sites and a discount on your Ask Super Lawyers Answer Page

If you've been thinking about purchasing an Ask Super Lawyers Answer Page, now is a great time to do so: this already affordable marketing solution is only $85 per month when you purchase by the end of February! Keep reading for more information.

Announcing the Recipients of the 2013 Super Lawyers Pro Bono Awards

Super Lawyers is excited to announce the nine recipients of the 2013 Super Lawyers Pro Bono Awards. The Awards honor legal professionals, students, schools and institutions that exemplify excellence in the practice of law through offering volunteer legal services to the poor, disadvantaged or exploited.

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Super Lawyers Goes Mobile

Mobile_1.jpgAs the Smartphone market continues to grow with no signs of slowing down, it is extremely important to ensure that mobile users are served content formatted for mobile devices giving them the best user experience possible. After all, mobile web users want answers and are generally on-the-go and looking for specific, timely information.

Consumers are using their mobile devices for everything from social networking to shopping to watching television to banking. They are increasingly adding another item to that list-searching for an attorney.

Our goal with the addition of a mobile platform is to provide an easy-to-navigate user experience that is optimized for conversion. Mobile Super Lawyers is optimized for iPhone and Android phones, and is compatible with other Web-enabled phones. Attorney-seekers can search by a lawyer's name or legal issue and location. Current TopSpots, Premium Online Attorney Profile and Expanded Online Attorney Profile subscribers will receive added exposure to reach a group of consumers that rely primarily on searching through mobile. 

Mobile Super Lawyers features: 

  • Easy-to-use search function on home page and results page 
  • Find an attorney by name, location or practice area
  • Super Lawyers selection process overview page 
  • Click-to-call features and Google Maps integration for paid profiles 
  • TopSpots, Premium Online Attorney Profiles and Expanded Online Attorney Profiles are displayed prominently in that order

We hope that this added visibility to our mobile site will attract new clients and grow your referral network. Check out SuperLawyers.com on your mobile device today.

Mobile_2.jpg

The Dream Team

Bush v. Gore may have divided the country, but it brought together the two attorneys arguing it: Theodore B. Olson of Gibson, Dunn & Crutcher, an assistant attorney general in the Reagan administration and future solicitor general for President George W. Bush; and David Boies of Boies, Schiller & Flexner, a former aide to Sen. Ted Kennedy, who represented the government in U.S. v. Microsoft. In the aftermath of the 2000 election the two men became friends, sharing summer bike trips with their wives and an interest in wine. And in 2009, they famously teamed up in the Proposition 8 case, winning back the right for same-sex couples to marry in California.

In January, Super Lawyers Magazine sat down with Boies and Olson at the Four Seasons in New York City for a wide-ranging discussion about marriage equality, law firm culture, what each looks for in a new hire and the future of the billable hour.

Olson_Boies.jpg

Q: What advice would you have for a young man or woman looking to go to law school in this environment?

Boies: Even before they decide to go, I'd say, "Why are you going?" If you're going to get a really good education that will teach you to think and solve problems, regardless of whether you practice law or not, that's a good reason to go. If you're interested in the justice system, that's an even better reason to go. If you're just trying to mark time, that's a poor reason to go.

Olson: Don't go to law school because you want to make lots of money. There are other ways to make lots of money. If you really get a bang out of practicing law and solving problems and trying to persuade and doing something very creative, and if you like the history and you like the law and you like the structure of our legal system, then you're going to be spending your life doing things that you like. That's the only reason to do it.

Q: Is that what you're looking for when recent law school graduates try to get jobs at your firms?

Olson: Absolutely. You want people that really love to work, and want to work hard, and have manifested, through their achievement in college and law school, that they have the ability to think these problems through. It's the enthusiasm. You can see it in their eyes. 

By Erik Lundegaard and Cindy Larson (2014 Washington D.C. Super Lawyers Magazine)

Read the full length article.....

Bring online life to your firm today!

It should come as no surprise that the most popular method of finding a lawyer today is via...you guessed it...the Internet. It has given prospective clients the ability to thoroughly evaluate any attorney or firm. A potential client is looking for more than just a link to your website. The most critical and strategic thing you can do is to influence what a prospective client will see when they do a Google search.

Let Super Lawyers help you have a better presence on those searches with refined SEO best practices. Our Premium Online Firm Profile provides a professionally written synopsis of your firm's practice, credentials and achievements, aiming to set you apart from your competitors while validating you as a preferred choice for handling their legal issue. This profile highlights the attorneys at your firm who have been selected to a Super Lawyers or Rising Stars list from any year.

POFP#2.jpg

The Premium Online Firm Profile also comes with a customized subdomain (i.e., FirmURL.SuperLawyers.com) to assist with your domain brand strategy and increase recognition of your domain. This online solution leverages responsive design, providing an optimal user experience. It will also display the layout best suited for the visitor, whether using a smartphone, tablet or desktop computer.

Why is the Premium Online Firm Profile right for me?

It's Customized:
Outfitted with a choice of three stylish, template designs, the Premium Online Firm Profile flaunts a six-page, upgraded profile. Other attention-grabbing enhancements include a professionally written firm overview and a pie chart of your firm's primary practice areas. A visually optimized email contact form
flanks every page. 

It's Responsive
Accessibility is a snap as the Premium Online Firm Profile has responsive design that adapts to desktop, mobile and tablet devices. Potential clients can access your profile on any device, wherever they go.

It Offers Instant Visibility
You'll benefit from a brand-strengthening, easy-to-remember subdomain as well as a separate Premium Online Firm Profile for each office location. The design accommodates links to your other online properties, social media and blogs.

Learn more about the Premium Online Firm Profile and visit our online store to purchase today. 

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