Inside Super Lawyers Blog

From the Vault - The Two Lives of Bernard Taylor

In the 2008 issue of Georgia Super Lawyers Magazine, we published one of Editor-in-Chief Erik Lundegaard's all-time favorite features: a profile of former Detroit undercover cop Bernard Taylor, now a class action and mass torts attorney at Alston & Bird in Atlanta. An excerpt:

Print is Integral to Integrated Marketing

Think about your commute to work this morning. You probably heard ads on the radio, drove past billboards or saw advertisements on the train. How many of these registered with you, consciously or otherwise? It's safe to say most of them probably slipped right past without making an impression of any kind.

January Editorial Review

As January comes to a close we wanted to recap some of the editorial features for the four magazines released this past month: 2017 North Carolina Super Lawyers Magazine, 2017 Louisiana Super Lawyers Magazine, 2017 Illinois Super Lawyers Magazine and the 2017 Southern California Super Lawyers Magazine.

Super Lawyers Selectees in the News

We all know Super Lawyers selectees are the best of the best, exemplifying excellence in practice in all 50 states. They are selected because of peer recognition, achievements and verdicts or settlements. But what does excellence look like in action for Super Lawyers selectees? Here are just a few examples.

From the Vault - Going Way Back With Morgan Chu

With the recent release of the 2017 Southern California Super Lawyers Magazine we wanted to take a look back at the cover feature for our first ever magazine in that region. Legendary Los Angeles IP litigator Morgan Chu has been making headlines his entire career-including in the pages of Super Lawyers. Here we look back at Chu's journey to the law and his incredible career, as first written in the 2004 edition of Southern California Super Lawyers Magazine.

What It Means To Have Authenticity on Social Media

How do potential clients see your firm? There's a predisposition amongst legal consumers that attorneys sit in their ivory tower, lording from on high. So while many lawyers are easily accessible, sometimes prospects don't view it that way. It's difficult to hurdle this barrier many consumers have, but doing so will help your firm seem trustworthy and compassionate.

Get Consistent with Your Firm's Online Presence

Consider for a moment that your primary doctor refers you to a chiropractor in your area. When you visit the website the URL shows www.hopkinschiropratic.com. Upon poking around a bit you learn the business is actually named Hopkins & Sims Chiropractic. Next you visit their Facebook page, where instead of talking about chiropractic services the majority of the content is centered on acupuncture. In addition, you notice the phone number on their website doesn't match the Google business listing. Would this turn you off to the business as a whole and would you continue looking for another chiropractor?

Breathing Life Into a Small Law Firm in the Big City

For Liane Fisher, senior partner at Fisher Taubenfeld LLP in New York City, the demands of running a business and a law practice at the same time was a juggling match to say the least. Whether it was human resources, budgeting, marketing or even networking, Liane wanted to dedicate more time to the practice of employment law.

Super Lawyers Selectees On Why They Chose The Legal Field

On "Love Your Lawyer" Day, we asked Super Lawyers selectees why they chose to become attorneys. After all, the legal realm can be a challenging field, and it certainly isn't for everyone. Attorneys who have been selected for Super Lawyers have risen not only to meet these high expectations, but have gone above them, too, so their responses promised to be illuminating. In the responses we received, we saw two significant trends emerge.

Consumers Overwhelmingly Trust Online Reviews, Says New FindLaw and Super Lawyers Survey

For the past year both Super Lawyers and FindLaw have been advocating about the value of being proactive when it comes to managing your reputation online. Now there's more proof to that claim.