You see that plaque above your desk? Although valuable for clients that make it through the door, no one outside your office can see it. Learn more about why an integrated approach to promoting your legal accolades, focused on achieving maximum visibility, can change that during our upcoming webcast.
Legal achievements offer you and your firm an excellent way to differentiate yourselves in the marketplace. Did you know according to a FindLaw study, legal consumers place double the amount of trust in third-party attorney rating services?* In addition, 66 percent of consumers said badges or certifications about awards or distinctions were either useful or very useful when considering an attorney.**
It's with this in mind that Super Lawyers is hosting a webcast, 6 Ways to Put Your Legal Accolades to Work on Wednesday, August 31, 2016. Register now to learn how your accolades can support your broader marketing strategy and bring in more qualified clients. You'll hear from Super Lawyers Publisher Cindy Larson and 13-time Super Lawyers list selectee Thomas Girardi (at right), Founding Partner of Girardi | Keese.
In all of your marketing efforts, take the time to promote the accolades that come your way. In a world where consumers have countless options to choose from, you need to make the strongest case for why you should be the go to attorney. So don't delay, sign up for our upcoming webcast today.
*2015 FindLaw U.S. Consumer Legal Needs Survey
**2015 FindLaw Ratings and Reviews Consumer Survey
The conversation about great lawyers on film used to begin and end with Atticus Finch, with maybe Lt. Daniel Kaffee, Sir Wilfred Robarts or young Abe Lincoln tossed in for good measure.
Throughout the last year, Super Lawyers asked attorneys from across the country to name their favorite legal movie, and To Kill a Mockingbird with Gregory Peck as the thoughtful, pacifist Southern lawyer fighting racism in 1930s Alabama didn't come out on top.
The winner, by a landslide, was My Cousin Vinny.
Here are the top choices:
1. My Cousin Vinny
2. A Few Good Men
3. A Time To Kill
4. Legally Blonde
5. To Kill a Mockingbird
6. 12 Angry Men
7. A Civil Action
What accounts for Atticus' fall from favor? Some might blame the controversial publication of Go Set a Watchman, in which an older, less saintly Atticus rails against integration and the NAACP in 1950s Alabama. But half of the votes occurred before Harper Lee's sequel was published in the summer of 2015; and most of Mockingbird's picks came after that date.
More likely, Mockingbird was simply a victim of its own success. It was too obvious a choice.
"The answer you've probably heard a million times is To Kill a Mockingbird," says J. Guthrie True of Frankfort, Ky., before opting for Witness for the Prosecution.
"Honestly, my favorite legal movies are To Kill a Mockingbird and The Verdict, but I figure there's a 90 percent chance that others have written about them," says Martha E. Gifford, of Brooklyn, N.Y., before recommending The Informant!
The lawyers who chose My Cousin Vinny, meanwhile, mention how light-hearted and funny it is. More than a few have wished that they could repeat Vinny Gambini's memorable opening statement: "Everything that guy just said is b---s---."
At the same time, they identify with him.
"The critics call it satire but I would call it reality," says Bradford C. Berge of Santa Fe, N.M. "I've taken on cases that I shouldn't have. I've represented my relatives. I've been in over my head with no way out. I've been 'hometowned' by opposing counsel who called the judge and jury by their first names. I have felt the wrath of judges who made no effort to hide their feelings that I was wasting their time."
"If you are enthusiastic and diligent and you really love being a lawyer," adds Dean T. Kirby Jr. in San Diego, "that's got to be about 90 percent of success. In a weird way, it's an uplifting take on the profession."
And then there's this: Atticus lost his case; Vinny won.
Are you a Super Lawyers or Rising Stars selectee from a business-related practice area looking to reach a massive ready-to-hire audience? Interested in another opportunity to leverage this distinction in front of 55,000 CEOs, presidents and business owners?
Enter Super Lawyers Business Edition, a legal resource guide for small businesses needing high quality, local or national legal assistance. This directory connects attorneys looking to grow their practice with leaders looking to grow their businesses. To make it easier for our readers to find you, we've made directory listings even more exclusive this year.
For northern California litigator Matthew Pavone, this publication has been a valuable way to spread the word about his solo firm to small and mid-size companies. "Super Lawyers Business Edition has helped me to expand my practice by presenting my qualifications to a wider audience of potential clients and referral sources than I could have ever reached on my own."
1. It's Elite
The directory will exclusively feature attorneys selected to Super Lawyers in 2016, in a business practice area and who have indicated that they are interested in new business by advertising in print or online.
2. It's Targeted
We really went out of our way to consider our distribution for this unique publication, resulting in an opportunity you can't afford to miss out on. Here's your chance to get in front of the legal decision makers at 55,000 small to medium sized businesses across all 50 states and the District of Columbia.
3. It's Business Building
Having a great performance history isn't enough. You need a network that knows about your success. Business Edition is sent to 5,000 of your business attorney peers across the country, providing you with a platform for growth.
Now's the time to secure your spot in this national directory. Schedule a meeting with your Associate Publisher to discuss how to stand out to this targeted audience with a print advertisement.