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The Seven Recipients of the 2012 Super Lawyers Pro Bono Award

By Ross Pfund, Jr. of Superlawyers on Tuesday, February 5, 2013.

Super Lawyers is proud to announce the seven recipients of the 2012 Super Lawyers Pro Bono Award. The Awards honor legal professionals, students, and institutions that exemplify excellence in the practice of law through offering volunteer legal services to the poor, disadvantaged or exploited.

Don Stack and Lee DeHihns III on opposite sides of the Ogeechee River

By Jessica Tam of Superlawyers on Wednesday, September 19, 2012.

"You've got miles of healthy river, you've got the discharge pipe and then literally 50 yards downstream of the discharge pipe, you start seeing dead fish. You don't need to have a bachelor's degree in biology or a law degree to connect those dots."

That's Donald D.J. Stack, of Stack & Associates in Atlanta, on the Ogeechee river kill of May 2011 and May 2012. The latter left thousands of fingerlings dead. The former was the largest fish kill in Georgia's history: an estimated 38,000 fish.

Stack represents Ogeechee Riverkeeper, an environmental nonprofit he helped form a dozen years ago , which alleges that pollutants discharged into the river from a King America Finishing Inc. textile plant played a large role in these fish kills.

Although a life scientist of the United States Environmental Protection Agency wrote in a memo, "It may be impossible to ever know for certain exactly what happened," the Georgia Environmental Protection Division ordered King America Finishing to pay a minimum of $1 million in environmentally beneficial projects for the Ogeechee River watershed.

Super Lawyers Business Edition: Millie Chou keeps the teams at Zappos.com working and playing hard

By Nyssa Gesch of Superlawyers on Wednesday, September 19, 2012.

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Photo: Dustin Snipes

In this year's Super Lawyers Business Edition (available now as a digital edition, via app and in print), we put a spotlight the GC of the Nevada-based Zappos.com-Millie Chou. She first helped run the investment fund for Zappos during its inception, returning to the company in 2006 and getting the top legal job in the company in 2008.

Zappos is well-known for its distinctive culture, and the company placed sixth on Fortune magazine's "100 Best Companies to Work For" list in 2011. Its Family Core Values feature items like "Create Fun and A Little Weirdness" and "Deliver WOW Through Service," and the company offers every trainee $2,000 to simply quit and walk away-more than 97 percent will stay. The company has grown quickly, reaching a goal of $1 billion in sales by 2010 (set by CEO Tony Hsieh more than 10 years ago) two years early, and morphing from a seven employees to more than 3,000. In 2009, Zappos was acquired by Amazon.

Super Lawyers Unveils New Premium Online Attorney Profile Enhancements

By Justin Blase of Superlawyers posted in Online Marketing Products on Monday, September 10, 2012.

slpp-thumbnail.pngGood news for attorneys selected to the prestigious Super Lawyers lists! The Super Lawyers team has created a way for lawyers to increase their Web presence through an improved version of their Premium Online Attorney Profile. Exciting new enhancements provide attorneys the ability to showcase their expertise, generate new business and referrals, and promote their entire web portfolio, all at no additional cost.

Premium Online Attorney Profiles, which already receive premium placement in the SuperLawyers.com directory, will now display eye-catching contact buttons directly on search result pages, giving potential clients a one-click method of contact. For geographic areas that are under-represented, attorneys with a Premium Online Attorney Profile will also appear on directory pages that list fewer than four results, effectively expanding an attorney's online audience outside their regular geographic area.

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Now Available: The 2012 Super Lawyers Pro Bono Awards Digital Magazine

In February, we announced the seven recipients of the 2012 Super Lawyers Pro Bono Awards. Now, you can read their stories in a special 2012 Pro Bono Super Lawyers Digital Edition.

The special digital magazine features in-depth stories on each recipient's inspiring work. This year's recipients include law firms, individual attorneys, a law school, a law student and a unique legal collaboration.

The annual awards honor individual lawyers, law firms, law students, law schools and other institutions in the legal profession that exemplify excellence in practice through delivery of volunteer legal services to the poor, underrepresented or exploited.

The 2012 Pro Bono Super Lawyers Digital Edition is distributed to all attorneys nationwide who were selected to a 2013 Super Lawyers or Rising Stars list, as well as their firms.

Nominations for the 2013 Awards are now open and will be accepted until October 30, 2013. Anyone can submit a nomination. For more information on the Pro Bono Awards or to submit a nomination, please visit SuperLawyers.com/ProBono.

A special thank you to the 2012 Super Lawyers Pro Bono Awards sponsor, TCF National Bank.

Super Lawyers at the 2013 Legal Marketing Association Conference

Are you attending the Legal Marketing Association Annual Conference on April 8-10 at The Aria Resort in Las Vegas? Make sure you stop by and see Super Lawyers at Booth #218.

In attendance will be three Super Lawyers representatives: Heather Walker, Senior Director; Mary Williams, Director of Marketing & Product; and Julie Gleason, Director of Research. They will be talking about some helpful tools for legal marketers, such as the Firm Manager's Guide to Super Lawyers and the forthcoming Super Lawyers Promotional Kit. Stop by to view demo(s) and receive a Starbucks gift card. Also enter a drawing to win Grand Prizes such as an iPad Mini.

The Legal Marketing Association is a not-for-profit organization seeking to serve the needs of legal marketing professionals. Founded in 1985, LMA has grown to over 3,000 members located in 17 countries whose titles include chief marketing officers, business development directors, communications directors, law firm administrators, managing partners and practicing attorneys. The conference is hosted annually.

"We are thrilled to be attending the Legal Marketing Association Conference," says Mary Williams, Director of Marketing & Product, Super Lawyers. "Inclusion to a Super Lawyers list is not only a professional achievement; it is also an excellent marketing opportunity for selected attorneys. We look forward to educating LMA members on how attorneys can fully take advantage of that opportunity."

For more information about how to leverage a selection to one of our lists, visit http://www.superlawyers.com/about/get_involved.html.

The Super Lawyers Selection Process: Now Patented!

We are proud to announce that our comprehensive selection process has been patented (U.S. Pat. No. 8,412,564).

We are one of the few lawyer rating services in the country to be granted this distinction, and we are honored that our unique process now has the backing of the United States Patent and Trademark Office.

Our multiphase selection process involves three steps: creation of the candidate pool, evaluation of candidates by the research department, and peer evaluation by practice area. Each candidate is evaluated on 12 indicators of peer recognition and professional achievement. Candidates cannot nominate themselves, nor can they pay to be on a Super Lawyers list.

The objective of Super Lawyers is to create a credible, comprehensive and diverse listing of exceptional attorneys. Our unbiased approach and third-party validation make us a trustworthy resource for both attorneys and consumers searching for legal counsel.

Find out more about what we do by watching our "What is Super Lawyers?" video, or by viewing our selection process infographic here.

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