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Is Your Firm Equipped to Reach the Hispanic Community?

Are you aware of the growth opportunities among Hispanic Americans but haven't taken the steps to reach the market? Hispanics are now the fastest growing demographic in the U.S. It's predicted that by 2060, Hispanics will make up approximately one-third of the American population*. This generally highly-connected community has an estimated buying power of $1.5 trillion nationwide, making Hispanic Americans a powerful economic force that you can't afford to ignore.

You've Earned the Legal Accolade. Now What?

Recognitions and honors are what the marketing world calls third-party validations, and they can be extremely valuable marketing tools for attorneys. They make you stand out in an increasingly competitive legal market. However, these benefits mean more when you promote them.

Super Lawyers returns to the Waldorf Astoria in New York City

On Wednesday, June 3, Super Lawyers revisited the Waldorf Astoria Hotel to honor the attorneys that are newly selected to the 2015 New York Metro Super Lawyers & Rising Stars lists. A former annual stop on the Super Lawyers event scene, the Waldorf Astoria was the perfect backdrop for a night of recognition and reconnecting. Guests were treated to cocktails and hors d'oeuvres as they networked with one another and celebrated their selections.

2014 Pro Bono Awards Recipients Give a Voice to the Underrepresented

In our latest magazine devoted to the stories of the 2014 Super Lawyers Pro Bono Award recipients, you will read about lawyers giving back and making a difference with their exceptional pro bono efforts. This is the fourth year that Super Lawyers has had the privilege to honor and recognize attorneys, firms and organizations for their pro bono work.

Super Lawyers and Rising Stars Selectees Mingle in Dallas

Last evening, Super Lawyers and Texas Monthly teamed up to honor the attorneys selected to the 2015 Texas Super Lawyers & Rising Stars lists. The exclusive networking reception was hosted at the Rosewood Mansion on Turtle Creek, where guests were treated to cocktails and hors d'oeuvres as they networked with one another and celebrated their selections.

An Oral History of Alabama Civil Rights and the African-American bar

For our 2015 Alabama Super Lawyers Magazine, we delved into civil rights and the African-American bar 60 years after the Montgomery bus boycott and 50 years after the marches from Selma. Be sure to check out our oral history about the experiences of 11 African-American attorneys who graduated law school in six different decades, including Fred Gray, who represented Rosa Parks and Martin Luther King Jr., and U.W. Clemon, the first-ever black federal judge in Alabama.

Related Stories

A Look Back at June Super Lawyers Magazine Releases

2015 Florida Super Lawyers Magazine

FLSLRS15_SM_Cover.jpgOur inaugural issue of Florida Super Lawyers & Rising Stars Magazine, back in 2006, featured Pedro Martinez-Fraga on the cover. A decade later, we're still going strong.

The front cover features Jeffrey Warren who doesn't like to talk about himself, but his legal history alone speaks for itself. Widely considered one of the best bankruptcy lawyers in Florida, he has represented clients such as New York Yankee's owner George Steinbrener, as well as defrauded investors caught in Ponzi Schemes. His most notable case is one in which Warren guided Tampa based manufacturer Celotox Corp through a Chapter 11 reorganization after the company faced over 100,000 asbestos related lawsuits. This case set the precedent for the authority of bankruptcy judges to control reorganizations and preserve assets.

2015 Pennsylvania and Delaware Super Lawyers Magazine

PASLRS15_SM_Cover.jpgIn the issue you'll learn about husband and wife Dean Phillips and Mary E. Kohart, who have both been practicing law since the early 1980's. From that point to 1999 they had been practicing at separate firms until Kohart was called upon to litigate a controversial case against the NRA. When it was decided that it would be best to settle the case, Kohart knew she wasn't the right lawyer. Instead she called in an attorney she knew excelled at settling cases, her husband Dean. Though today they rarely will share a case, Phillips and Kohart can now be found working at the same firm, Elliot Greenleaf.

You can also read a Q&A with civil litigator David A. Strassburger, of Strassburger Mckenna Gutnick & Gefsky. In this interview Strassburger speaks about his rich family history in law, his opinions on media law, and anecdotes on how he has become the successful lawyer he is today.

We hope you enjoyed this sneak preview of our latest Super Lawyers Magazines. Be sure to visit http://www.superlawyers.com/about/digital_magazine.html to see all our digital editions.

Is Your Firm Equipped to Reach the Hispanic Community?

Are you aware of the growth opportunities among Hispanic Americans but haven't taken the steps to reach the market? Hispanics are now the fastest growing demographic in the U.S. It's predicted that by 2060, Hispanics will make up approximately one-third of the American population*. This generally highly-connected community has an estimated buying power of $1.5 trillion nationwide, making Hispanic Americans a powerful economic force that you can't afford to ignore.


With that in mind, Super Lawyers is excited to announce our first-ever Spanish publication. A special Spanish Edition of the 2015 Florida Super Lawyers Magazine will be distributed with el Nuevo Herald newspaper on Sunday, November 15, 2015. This supplement will include the list of attorneys selected to the 2015 Florida Super Lawyers and Rising Stars lists (Miami-Dade & Broward Counties only), consumer-facing editorial and law firm advertising.

The all-Spanish editorial will feature informative content covering immigration, divorce, bankruptcy, personal injury and tenants' rights. With interviews from current Super Lawyers selectees, these articles will touch on the trends and hot-button issues in the South Florida legal community.

Reach More Than 227,000 Hispanic Readers

South Florida is a market full of vibrant communities with strong values placed on business development and technology. Growing your firm's footprint in this region is the perfect addition to your marketing mix. With the fourth-largest Hispanic market in the U.S, South Florida Hispanics make up 50% of the local population**.

"I'm pleased to be an advisor to Super Lawyers for its first Spanish-language edition," said Ervin Gonzalez, Partner at law firm Colson Hicks Eidson. "The distribution of the magazine with el Nuevo Herald is a great opportunity for selected attorneys to showcase their professionalism to our Hispanic community."

To maximize your firm's visibility and lock in best available advertising rates contact your Super Lawyers Associate Publisher today. Also be sure to check out FindLaw's upcoming webcast titled, Positioning Your Firm to Capture the Hispanic Market. This webcast will take an in-depth look at the size, habits and psychology of the Hispanic legal consumer - along with providing a healthy dose of advice for how law firms can successfully reach them.

A Q&A with Lani Guinier


Rosa Parks is helped by Lani Guinier (R)
down the steps on the Lincoln Memorial on August 28, 1993, on the 30th anniversary
of Dr. Martin Luther King Jr.'s March on Washington.

The Harvard law professor and civil rights activist talks about road-tripping with Clarence Thomas, the next generation of lawyers, and what still divides our country.

Interview by Super Lawyers publisher Cindy Larson

Q: This year marks the 50th anniversary of the Voting Rights Act, yet you turn on the news and it feels a bit like we're back in 1965. What do you think the country can do to overcome the racial divide?

A: Frankly, I think it's more than just the racial divide. I think our voting system denies an equal opportunity to poor white people who don't have access to a car, truck or van-and don't have access to getting the kind of identification that they need in some of the Southern states-in order to cast a vote.

It's ironic that the United States after World War II imposed a democratic system on Germany that is so much better than what we have in the United States. Everyone in Germany gets two votes. One vote is for a political party; [one is for] somebody to represent your particular district. As a result, you have people voting more and feeling more represented.

Q: So what can we do to get the disenfranchised more active in the political process?

A: I think it's time for another social movement like the social movement in 1965. I think Americans are tired with the present system but we are not aware enough of the alternative. So, to me, the first step has to be to educate and to get people to look at what's happening, not just in Germany, but in Canada. In Canada, when the [census-taker] is going around, they also check to see if you're registered to vote. If you're not registered to vote, they register you right there.

Q: Educating people obviously requires access to education. If we don't have equal opportunity for education, how are we going to have equal opportunity for people to learn what their options are?

A: That's a nice connection between the two ongoing social movements that are still in early forms. And the two social movements are about: 1) voting rights, and 2) access to education. Particularly higher education, but not exclusively higher education. And not just access to education but to excellent education: to preparing American citizens for the roles that they get to play and inhabit as citizens.

Q: In your book The Tyranny of the Meritocracy, you write about creating education models that lead to a more democratic society. If you were handed a magic wand and could rework the admissions process for higher education, what would be the end result?

A: This is not just about who is admitted. It is also about how we teach those who are admitted and how we encourage those who are admitted to become citizens and leaders of a democracy. So my critique is addressing how they perform upon graduating.

Q: Output. Right?

150501 MBWLNluncheon 156 (3).jpgA: And my concern with the output, in part, comes from an article that was in The Harvard Crimson. It's an important article because The Harvard Crimson is the student newspaper, and the title is "Show Him the Money." It's a critique of the women who are graduating from Harvard College, and the critique is they want to be teachers, they want to be doctors, they want to do things for other people.

And what do the men want to do? They want to make a lot of money. And they're critical of the women for failing to make the money. They think that there's a weakness about these women. That really stirred me. To think that these are the kinds of potential leaders that this wonderful university is producing. They were disparaging of women who wanted to be doctors and teachers and wanted to contribute to the larger society, which is much more consistent with the idea of a democracy and with the commitments of institutions of higher education.

Q: If you named one person as your mentor, who would that be?

A: Elaine Jones. She worked a significant period of time at the NAACP legal defense fund; and she was the director-counsel of that organization. I first met her with Clarence Thomas, of all people. He and I were at Yale Law School together and Elaine was speaking at a conference in Philadelphia.

So I told him I was driving down there to hear her because I had heard very positive things about her. And he said he wanted to come. So I drove down to Philadelphia. Elaine was so powerful that I went up to her afterward and said, "I want to work with you this summer." And she said, "Well, you find the money and you're welcome." At the same time, I helped Clarence get a summer job in Georgia because he wanted to go back and be a civil rights lawyer in Georgia.

Q: You and Clarence Thomas? Interesting.

A: So Elaine was definitely somebody who influenced me from the get-go. Because that summer, I could just follow her around and learn without feeling nervous because I wasn't then having to "perform" by myself.

Q: Tell me about following your father's footsteps into law.

A: My father had a hard time because he had been an activist and had run for office on a third-party platform in Manhattan and gotten about, I don't know, 90- or a hundred-thousand votes. He lost, but he was well-supported. And when I was about 7, he decided he was going to go to law school. We were living in Queens and he had to walk to the bus stop, take the bus to the train, and then take the train to NYU. He would practice some of the cases on me. He would be driving the car and he'd say, "Now, if I were to drive this car and it would hit the car in front of me, but the car in front of me would hit the car in front of it, would I be liable for the car in front of it?"

Q: As a law professor, what do you think about the current graduates coming out of law school? Are they motivated to do good?

A: It's complicated.

I think they are motivated to do good. And I think that long term, they do good. But it is so expensive to go to law school that they can't afford to do good because they have to pay back what it costs to become a lawyer in the first place. So, I'd say a large percentage of the students work for a law firm, and there are some good things to say about law firms.

Q: What's the next book?

150501 MBWLNluncheon 026.jpgA: My next book? I don't think I've finished thinking about this book. The reason I've felt strongly about this book, The Tyranny of the Meritocracy, is the experiences that I've had at Harvard Law School as a professor with my students; and what I've learned is that my students really learn well teaching each other.

Because it's not public. It's not a performance. It's not something where they're worried that other people are going to laugh at them if they get the answer wrong. For women in law school, this is an ongoing issue. I read a book called The Female Brain which suggested that part of the reason that women are hesitant is that women's brains involve stops at different stations in your head. Whereas men's brains go straight from one place to their mouth.

The interview was edited and condensed.

Photo Credit:
Group Photo - Thomson Reuters Photo Archive
Other Photos - Lauren B. Falk 

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