Jump to Navigation

Connect with Motivated Clients as the Expert in Your Field

Looking to highlight your expertise to a group of consumers at an affordable price? Our Ask Super Lawyers Answer Page allows you to showcase your knowledge in a specific area of law with a state-specific question and answer set. This product is only available to attorneys that have been selected to a Super Lawyers or Rising Stars list (from any year).

Sharing Excellence at the Super Lawyers Advisory Board Retreat

Super Lawyers recently completed its 2014 Advisory Board Retreat, held October 17-19 in Rancho Mirage, California. Attendees included 18 members of the National Advisory Board along with Super Lawyers and FindLaw management.

Super Lawyers Goes Mobile

Mobile_1.jpgAs the Smartphone market continues to grow with no signs of slowing down, it is extremely important to ensure that mobile users are served content formatted for mobile devices giving them the best user experience possible. After all, mobile web users want answers and are generally on-the-go and looking for specific, timely information.

The Dream Team

Bush v. Gore may have divided the country, but it brought together the two attorneys arguing it: Theodore B. Olson of Gibson, Dunn & Crutcher, an assistant attorney general in the Reagan administration and future solicitor general for President George W. Bush; and David Boies of Boies, Schiller & Flexner, a former aide to Sen. Ted Kennedy, who represented the government in U.S. v. Microsoft. In the aftermath of the 2000 election the two men became friends, sharing summer bike trips with their wives and an interest in wine. And in 2009, they famously teamed up in the Proposition 8 case, winning back the right for same-sex couples to marry in California.

Bring online life to your firm today!

It should come as no surprise that the most popular method of finding a lawyer today is via...you guessed it...the Internet. It has given prospective clients the ability to thoroughly evaluate any attorney or firm. A potential client is looking for more than just a link to your website. The most critical and strategic thing you can do is to influence what a prospective client will see when they do a Google search.

Looking to reach that digital audience? Purchase a Recognition Video Plaque today

Being named to a Super Lawyers or Rising Stars list is no small feat. Those selected can maximize the attention that comes with these honors. Awards and recognitions are what the marketing world calls third-party validations, and they can be extremely valuable marketing tools for attorneys. Third-party validations help you stand out in an increasingly competitive legal market.

Maximize Your Visibility with New Attention-Grabbing TopSpots

Did you know that SuperLawyers.com received 6.4 million visits in 2013? That's a lot of people searching online for an attorney and landing on our website! What are you, as a selected attorney, going to do to capture their attention?

Upcoming FindLaw Webcast on Reputation Management Features Selected Attorney Patrick J. Beirne

The Internet can be tricky to navigate for attorneys. On one hand, it's an incredibly powerful tool for marketing your firm and its services. On the other, it's akin to the Wild Wild West, where anything can be posted, Tweeted or mentioned about you.

Related Stories

Connect with Motivated Clients as the Expert in Your Field

Looking to highlight your expertise to a group of consumers at an affordable price? Our Ask Super Lawyers Answer Page allows you to showcase your knowledge in a specific area of law with a state-specific question and answer set. This product is only available to attorneys that have been selected to a Super Lawyers or Rising Stars list (from any year).

An Ask Super Lawyers Answer Page is an advertorial spin on a traditional Q&A that uses optimized content to direct consumers with a specific legal issue to your personal Answer Page. Answer Page features include:

  • Optimized visibility in search results (more than 80% of SuperLawyers.com traffic comes from major search engines)
  • Your contact information and photo
  • Strategically placed contact buttons and form
  • Links to your SuperLawyers.com online attorney profile
  • Custom link to your firm website
  • Social media sharing buttons
  • Ask Super Lawyers Video (if applicable)

Here is an example of how an Ask Super Lawyers Answer Page works: If you search for "Can I sue an uninsured driver in Florida?" You will see that one of the first few organic searches is populated from Ask.SuperLawyers.com. When you click on the link, you are directed to several calls to action. The attorney's website, phone, email, etc. are showcased, allowing for effortless client conversion. Learn more about Ask Super Lawyers Answer Pages.

AskSL_AnswerPage.jpg

Current Answer Page Subscriber? Update Your Answer Today!

Visitors to Ask.SuperLawyers.com spend an average of 4 minutes 30 seconds reading the top 10 performing Answer Pages. The key to maximizing exposure on your page is regularly updating the content. Fresh content is more important than ever to search engines. Keep your Answer Page original and updated often, and major search engines will reward you for it. Check out the top three things to consider when adding new content to your page:

1. Content is King

  • Answers should be more drawn out, not just 2-3 sentences
  • Do not duplicate content because it negatively impacts search results

2. Be Mindful of Word Count

  • 250-400 words per answer is a good rule of thumb
  • Don't be afraid to use lists and bullet points

3. Add Links to your Answer Pages

  • Adding links to Answer Pages will help boost performance
  • Custom links to your firm website and social media sharing buttons will drive traffic

To update your content visit My.SuperLawyers.com and go to the "Manage Your Profile" tab, scroll to the "Ask Questions" section and click "Edit Ask Super Lawyers Page." If you're looking to purchase an Answer Page visit the online store.

Sharing Excellence at the Super Lawyers Advisory Board Retreat

Super Lawyers recently completed its 2014 Advisory Board Retreat, held October 17-19 in Rancho Mirage, California. Attendees included 18 members of the National Advisory Board along with Super Lawyers and FindLaw management.

The Super Lawyers Advisory Board is composed of attorneys who embody excellence in practice. The board, which provides counsel, feedback and editorial ideas, includes lawyers from across the country and of varied firm sizes, who have consistently appeared at the top of the Super Lawyers lists.

Advisory_Board.jpg

Notable attorneys including Thomas Girardi, Laurel Bellows and David Keltner brought their ideas to bolster the Super Lawyers mission of "raising the visibility of attorneys who exhibit excellence in practice."

Under the theme of "Shared Excellence," the retreat was a chance for a diverse set of voices who shared a passion for the law to come together and give their perspectives on the current status of the legal world. "These attorneys were not afraid of sharing their opinions with us at all," said Cindy Larson, Super Lawyers Publisher.

Through small breakouts and broad sessions, the group discussed the challenges faced by firms today. For instance, young lawyers are in need of education and support when it comes to business development skills and how to manage their practice.

The retreat also helped ensure accuracy and completeness in the delivery of Super Lawyers products and services. The attorneys' candid feedback and participation will fuel new Super Lawyers solutions to meet the challenges many other attorneys face.

Overall, the retreat was an excellent opportunity to show customers that Super Lawyers and FindLaw were listening and holding themselves accountable for what they do. We'd like to thank all the National Advisory Board Members who were able to join us along with the Super Lawyers and FindLaw staff who helped make this possible. We're looking forward to next year!

Super Lawyers Goes Mobile

Mobile_1.jpgAs the Smartphone market continues to grow with no signs of slowing down, it is extremely important to ensure that mobile users are served content formatted for mobile devices giving them the best user experience possible. After all, mobile web users want answers and are generally on-the-go and looking for specific, timely information.

Consumers are using their mobile devices for everything from social networking to shopping to watching television to banking. They are increasingly adding another item to that list-searching for an attorney.

Our goal with the addition of a mobile platform is to provide an easy-to-navigate user experience that is optimized for conversion. Mobile Super Lawyers is optimized for iPhone and Android phones, and is compatible with other Web-enabled phones. Attorney-seekers can search by a lawyer's name or legal issue and location. Current TopSpots, Premium Online Attorney Profile and Expanded Online Attorney Profile subscribers will receive added exposure to reach a group of consumers that rely primarily on searching through mobile. 

Mobile Super Lawyers features: 

  • Easy-to-use search function on home page and results page 
  • Find an attorney by name, location or practice area
  • Super Lawyers selection process overview page 
  • Click-to-call features and Google Maps integration for paid profiles 
  • TopSpots, Premium Online Attorney Profiles and Expanded Online Attorney Profiles are displayed prominently in that order

We hope that this added visibility to our mobile site will attract new clients and grow your referral network. Check out SuperLawyers.com on your mobile device today.

Mobile_2.jpg

Privacy Policy | Business Development Solutions by FindLaw, a Thomson Reuters business.