The Internet can be tricky to navigate for attorneys. On one hand, it's an incredibly powerful tool for marketing your firm and its services. On the other, it's akin to the Wild Wild West, where anything can be posted, Tweeted or mentioned about you.
Your reputation is more valuable (and perhaps more vulnerable) than ever, but the good news is that you can be proactive. When it comes to reputation management, the best defense is a good offense. Learn the steps you can take to help ensure your carefully cultivated reputation stays that way by signing up for FindLaw's Reputation Management for Law Firms free webcast on Wednesday, February 26th.
The featured speakers will be:
- Patrick J. Beirne, an attorney with The Lawrence Firm, PSC, in Cincinnati. In addition to his practice representing victims of medical malpractice or nursing negligence, Patrick speaks and presents on medical-legal issues for healthcare providers and attorneys. He was selected to the Ohio Rising Stars list in 2007.
- Mike Brown, Senior FindLaw Consultant. Mike works with law firms to market their practices online.
There will be two sessions: one at 1 p.m. CT and the other at 3 p.m. CT. Take advantage of the opportunity to learn how you can better manage your firm's online reputation; register here for this free webcast today!
If you've been thinking about purchasing an Ask Super Lawyers Answer Page, now is a great time to do so: this already affordable marketing solution is only $85 per month when you purchase by the end of February! Keep reading for more information.
Legal Q&A sites have been around for awhile, but it hasn't been until recent years that their popularity has taken off. With more consumers taking it upon themselves to research their legal problems online comes more demand for free information. The desire for reduced rate and a la carte legal services is growing, too, making it harder for attorneys to find a balance between marketing their practices to a relevant audience without giving away their expertise for free.
Articles from Attorney at Work and Lawyerist have discussed this conflict. Both concluded that the benefits of participation in a Q&A site outweigh the drawbacks in several ways:
- As long as you abide by your jurisdiction's rules of conduct, you have nothing to lose by providing answers to consumers seeking legal counsel
- The time spent writing a thoughtful response to a consumer's question adds value to your practice's reputation and increases your online presence
- Q&A sites bring in a high volume of search traffic, meaning that any answers you provide will be highly visible to a relevant audience, resulting in more calls from potential clients over time
That's where Ask Super Lawyers comes in. An Ask Super Lawyers Answer Page is an advertorial spin on a traditional Q&A that uses optimized content to direct consumers with a specific legal issue to your personal Answer Page.
Answer Page features include:
- Optimized visibility in search results (more than 80% of SuperLawyers.com traffic comes from major search engines)
- Your contact information and photo
- Strategically placed contact buttons and form
- Links to your SuperLawyers.com online attorney profile
- Custom link to the firm website
- Social media sharing buttons
- Ask Super Lawyers Video (if applicable)
Perhaps the best part of an Answer Page is the price point: at $85 per month (with the February discount), this marketing solution provides you with instant online presence as a legal issue expert at an affordable price.
Now is the time to make the jump into the legal Q&A market. Click here to find out more about this promotion. But don't wait too long--this discount is only available through February 28, 2014!
Super Lawyers is excited to announce the nine recipients of the 2013 Super Lawyers Pro Bono Awards. The Awards honor legal professionals, students, schools and institutions that exemplify excellence in the practice of law through offering volunteer legal services to the poor, disadvantaged or exploited.
"We are honored to recognize the recipients of this year's Super Lawyers Pro Bono Awards for their outstanding pro bono legal efforts," said Julie Gleason, Director of Research, Super Lawyers. "These nine legal professionals, law firms, law schools and other legal organizations who provide volunteer legal services for those in need serve as an inspiration to us and the entire legal community."
The 2013 Pro Bono Award recipients are:
Michael P. Pasquale, McCarter & English, LLP, Newark, NJ
Mr. Pasquale helped disabled soldiers receive pensions and healthcare coverage for themselves and their families for life. Additionally, Mr. Pasquale trained other attorneys to represent wounded soldiers and lobbied for a bill, which was signed into law in early 2013, to protect deployed single-parent soldiers.
Victor Schachter, Fenwick & West LLP, Mountain View, CA
As the founder of The Foundation for Sustainable Rule of Law Initiatives, Mr. Schachter helped establish mediation centers in India and the Balkans, significantly reducing the amount of backlogged dockets and producing faster resolution of legal problems for millions around the world.
Morrison & Foerster LLP, San Francisco, CA
Among many other efforts, attorneys at Morrison & Foerster worked through the Bar Association of San Francisco's Justice & Diversity Center (including the Housing Negotiation Project) to provide legal representation and social services to low-income and underserved San Franciscans.
Bodman PLC, Detroit, MI
Attorneys at Bodman PLC worked with the homeless or those at risk of being homeless to resolve civil infractions and misdemeanors through the Street Outreach Court Detroit. Additionally, the firm founded Detroit's chapter of Homeless Experience Legal Protection (H.E.L.P.), a program that holds legal clinics for the homeless.
Penn State University, Dickinson School of Law, Children's Advocacy Clinic, Carlisle, PA
Law students partnered with graduate social work students and medical residents to effectively represent children who had been abused or neglected, as well as those involved in adoptions, domestic violence cases and custody disputes.
University of Denver, Sturm College of Law, Law School Clinical Programs, Denver, CO
The Environmental Law Clinic obtained a significant settlement for residents of polluted Denver neighborhoods after the alleged failure of Xcel Energy to monitor and limit emissions from a coal power plant. Additionally, five more legal clinics focused on civil rights, economic development, civil litigation, mediation & arbitration and criminal defense.
Laura Diven, Law Student at Loyola Law School, Los Angeles, CA
After discovering the lack of services in Los Angeles for those with HIV/AIDS, Ms. Diven created a comprehensive information bank of HIV service providers, as well as volunteered at the Los Angeles HIV Law and Policy Project to further serve the legal needs of HIV patients.
Vanessa Stine, Law Student at Villanova University School of Law, Villanova, PA
Among other efforts, Ms. Stine started the Notario Fraud Project, which was the first program of its kind in Pennsylvania to fight notario fraud, in which misrepresented or fraudulent lawyers trick immigrants into paying thousands of dollars to obtain legal status.
San Diego Volunteer Lawyer Program, San Diego, CA
More than 500 lawyers, law students and paralegals donated their time to cases in the San Diego area involving child abuse, domestic violence, HIV/AIDS patients, elder law, immigration and special education.
Click here to find out more about each Award recipient, and look for the special Pro Bono Super Lawyers Digital Magazine coming out in May 2014.