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Why a Premium Online Attorney Profile Matters to You

If you're following us on any of our social media channels, you probably already know that we've been talking a lot about our Premium Online Attorney Profile this spring. Did you know that SuperLawyers.com has 1.15 million page views per month? Or that we get 80% of our traffic from search engines? That's a lot of people searching for legal assistance and landing on SuperLawyers.com. If you're an attorney who has been selected to one of our lists, chances are you'd like to make the most of those potential clients, and a Premium Online Attorney Profile is the best way to get their attention. 

Introducing Ask Super Lawyers

The mission of Super Lawyers is to provide visibility to attorneys who exhibit excellence in practice, and there's a new way to do just that: Introducing Ask Super Lawyers. This product suite features state-specific Q&A sets from top attorneys who have been selected to a Super Lawyers or Rising Stars list from any state, in any year.

The Seven Recipients of the 2012 Super Lawyers Pro Bono Award

Super Lawyers is proud to announce the seven recipients of the 2012 Super Lawyers Pro Bono Award. The Awards honor legal professionals, students, and institutions that exemplify excellence in the practice of law through offering volunteer legal services to the poor, disadvantaged or exploited.

Don Stack and Lee DeHihns III on opposite sides of the Ogeechee River

"You've got miles of healthy river, you've got the discharge pipe and then literally 50 yards downstream of the discharge pipe, you start seeing dead fish. You don't need to have a bachelor's degree in biology or a law degree to connect those dots."

That's Donald D.J. Stack, of Stack & Associates in Atlanta, on the Ogeechee river kill of May 2011 and May 2012. The latter left thousands of fingerlings dead. The former was the largest fish kill in Georgia's history: an estimated 38,000 fish.

Stack represents Ogeechee Riverkeeper, an environmental nonprofit he helped form a dozen years ago , which alleges that pollutants discharged into the river from a King America Finishing Inc. textile plant played a large role in these fish kills.

Although a life scientist of the United States Environmental Protection Agency wrote in a memo, "It may be impossible to ever know for certain exactly what happened," the Georgia Environmental Protection Division ordered King America Finishing to pay a minimum of $1 million in environmentally beneficial projects for the Ogeechee River watershed.

Super Lawyers Business Edition: Millie Chou keeps the teams at Zappos.com working and playing hard

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Photo: Dustin Snipes

In this year's Super Lawyers Business Edition (available now as a digital edition, via app and in print), we put a spotlight the GC of the Nevada-based Zappos.com-Millie Chou. She first helped run the investment fund for Zappos during its inception, returning to the company in 2006 and getting the top legal job in the company in 2008.

Zappos is well-known for its distinctive culture, and the company placed sixth on Fortune magazine's "100 Best Companies to Work For" list in 2011. Its Family Core Values feature items like "Create Fun and A Little Weirdness" and "Deliver WOW Through Service," and the company offers every trainee $2,000 to simply quit and walk away-more than 97 percent will stay. The company has grown quickly, reaching a goal of $1 billion in sales by 2010 (set by CEO Tony Hsieh more than 10 years ago) two years early, and morphing from a seven employees to more than 3,000. In 2009, Zappos was acquired by Amazon.

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Why a Premium Online Attorney Profile Matters to You

If you're following us on any of our social media channels, you probably already know that we've been talking a lot about our Premium Online Attorney Profile this spring. Did you know that SuperLawyers.com has 1.15 million page views per month? Or that we get 80% of our traffic from search engines? That's a lot of people searching for legal assistance and landing on SuperLawyers.com. If you're an attorney who has been selected to one of our lists, chances are you'd like to make the most of those potential clients, and a Premium Online Attorney Profile is the best way to get their attention. 

PremiumOnlineAttorneyProfile.png

"I get more Internet inquiries through Super Lawyers than my firm website or any other internet source," says Whitney Warner of Moody & Warner in Albuquerque, NM. "I no longer spend marketing money on any other internet source (aside from my firm website)."

Here are some of the Premium Online Attorney Profile features:

  • Premium placement in our online directory gives your profile the highest visibility available on SuperLawyers.com.
  • Strategic contact generation tools make it easy for potential clients to get in touch with you.
  • Your profile can act as an online hub for your entire web portfolio by integrating your websites, blogs and social media profiles in one place.
  • The Premium Online Attorney Profile has a 78% renewal rate. Selected attorneys see the value in our online tools, and they keep them because they provide results.
  • A "What is Super Lawyers?" link. Consumers will know they are viewing the profile of an attorney who has gone through our rigorous, patented selection process, and have demonstrated excellence in practice.

Remember, selected attorneys from any year can take advantage of this opportunity. So, even if you were not selected to a Super Lawyers list this year, you are still eligible for a Premium Online Attorney Profile.

Purchase the Premium Online Attorney Profile in our online store today!

Introducing Ask Super Lawyers

The mission of Super Lawyers is to provide visibility to attorneys who exhibit excellence in practice, and there's a new way to do just that: Introducing Ask Super Lawyers. This product suite features state-specific Q&A sets from top attorneys who have been selected to a Super Lawyers or Rising Stars list from any state, in any year.

"We are excited to offer a new way for our selected attorneys to showcase their unique expertise," said Mary Williams, Director of Marketing and Product, Super Lawyers. "With so many consumers searching for answers to their legal questions, Ask Super Lawyers is a great way to connect those consumers with top attorneys."

The product suite consists of two online products, Answer Page and Video, and one print product, Display Ad:

ASK SUPER LAWYERS ANSWER PAGE

Showcase expertise online with an Ask Super Lawyers Answer Page. Optimized content directs consumers with a specific legal issue to an attorney's personal Answer Page, giving the attorney instant online presence as a legal issue expert. Learn more.

ASK SUPER LAWYERS VIDEO

Utilize the power of sight and sound with an Ask Super Lawyers Video. This custom video facilitates a more personal connection between attorneys and potential clients and showcases expertise on a specific legal issue. Learn more.

ASK SUPER LAWYERS DISPLAY AD

Optimize exposure and credibility to consumers seeking legal advice with an Ask Super Lawyers Display Ad. This advertorial style ad is distributed via leading city and regional consumer publications and/or a state's Super Lawyers Magazine. Learn more.

With Ask Super Lawyers, selected attorneys have the exclusive opportunity to answer highly searched legal questions by sending a unified message of credibility and expertise across all marketing channels.

For more information about Ask Super Lawyers, visit SuperLawyers.com/AskSuperLawyers.

Now Available: The 2012 Super Lawyers Pro Bono Awards Digital Magazine

In February, we announced the seven recipients of the 2012 Super Lawyers Pro Bono Awards. Now, you can read their stories in a special 2012 Pro Bono Super Lawyers Digital Edition.

The special digital magazine features in-depth stories on each recipient's inspiring work. This year's recipients include law firms, individual attorneys, a law school, a law student and a unique legal collaboration.

The annual awards honor individual lawyers, law firms, law students, law schools and other institutions in the legal profession that exemplify excellence in practice through delivery of volunteer legal services to the poor, underrepresented or exploited.

The 2012 Pro Bono Super Lawyers Digital Edition is distributed to all attorneys nationwide who were selected to a 2013 Super Lawyers or Rising Stars list, as well as their firms.

Nominations for the 2013 Awards are now open and will be accepted until October 30, 2013. Anyone can submit a nomination. For more information on the Pro Bono Awards or to submit a nomination, please visit SuperLawyers.com/ProBono.

A special thank you to the 2012 Super Lawyers Pro Bono Awards sponsor, TCF National Bank.

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