Unleash the Power of the Super Lawyers Directory
Putting Your Legal Accolades to Work: Your Questions Answered
So you've been selected to a Super Lawyers or Rising Stars list. Congratulations, that's no small feat. Remember, only 5 percent of attorneys are selected to the Super Lawyers list with another 2.5 percent selected to the Rising Stars list in each state. Maybe you found out about this exclusive honor recently but the list for your market doesn't publish for three months. Looking for the best way to maximize your visibility around this unique achievement in the meantime?
Staking your claim in the SuperLawyers.com directory is the quickest avenue for your hard work to be recognized. In addition to the high ranking of our directory in search results, there are several other good reasons to incorporate legal directories into your online marketing strategy. From direct referrals, to backlinks to your website, to managing your reputation online, directories are the place to see and be seen.
And the numbers prove it. Roughly a year ago we made enhancements to the SuperLawyers.com attorney directory result pages to provide a more relevant search for consumers and referring attorneys using our online directory. Since May 2015, SuperLawyers.com received over 14 million page views and directory traffic has increased 200 percent since that time. In addition, the average conversion rate of visitors from SuperLawyers.com to a firm's website rose to 27 percent.
All the recent improvements are exceptional but we're most thrilled to see it paying off for our customers. "Some of my best cases have come through inquiries from my Expanded Online Attorney Profile," says Whitney Warner, founding partner Moody and Warner, P.C. "I get more internet inquiries through Super Lawyers than my firm website or any other internet source. I no longer spend marketing money on anything else."
Need more proof? Join our friends at FindLaw for an upcoming webcast titled Getting More out of Legal Directories. The webcast will teach you how issues like accuracy, type, volume of information and even which directory you're using make a big difference. So don't delay, register for your spot today.
Do Potential Clients Know You're the Best of the Best?
Last week, Super Lawyers brought you the webcast 6 Ways to Put Your Legal Accolades to Work. This session addressed how you can use legal accolades to support your broader marketing strategy. We received a ton of great questions but couldn't get to them all and wanted to highlight a few below.
Q: What reference to Super Lawyers can I put under my name on my email accounts?
A. When it comes to earning instant credibility with potential clients, adding the Super Lawyers badge to your website or email signature is tough to beat. Attorneys selected to a Super Lawyers or Rising Stars list from any year have the exclusive opportunity to display a personalized badge on any online property at no cost. There are also badges for special milestones, such as an anniversary with Super Lawyers. Learn more about how to download your badge on the Legal Hub page.
Q: How does Super Lawyers compare with other peer rating organizations, such as Best Lawyers, etc?
A: At Super Lawyers, we take pride in our patented selection process, which produces a credible, comprehensive and diverse listing of outstanding attorneys that can be used as a resource for attorneys and consumers searching for legal counsel. For the most diligent approach to selection, we take into account everything from independent research to peer evaluations.
No other attorney rating service is as visible or has been around as long as us. Our goal is to make sure every lawyer selected to our list knows the value of this distinction and the unique ways to spread the word.
Q: When can we announce that we have been selected?
A: The list is not released in full until published in the print edition of the magazine, otherwise known as the embargo date. We ask that selected attorneys do not announce their selection until this date, when the list is published. The embargo date for your market can be found in all notification communications as well as in your account on My.SuperLawyers.com.
Q: How many total attorneys are selected to the Super Lawyers and Rising Stars in the U.S?
A: In a given year, we select up to 5% of all licensed attorneys to a Super Lawyers list and up to 2.5% of all attorneys to a Rising Stars list. In 2016 the American Bar Association stated there are 1,315,561 practicing lawyers in the United States. That's a 1.1 percent increase from 2015. So in actuality Super Lawyers lists approximately 99,000 attorneys with about two thirds Super Lawyers selectees and another one third Rising Stars selectees.
Thanks to all of those who joined us for last Wednesday's webcast from Super Lawyers. We hope it provided you with useful information on how to put legal accolades to work.
If you'd like to view the webcast, a recording is available for on-demand viewing here.
You see that plaque above your desk? Although valuable for clients that make it through the door, no one outside your office can see it. Learn more about why an integrated approach to promoting your legal accolades, focused on achieving maximum visibility, can change that during our upcoming webcast.
Legal achievements offer you and your firm an excellent way to differentiate yourselves in the marketplace. Did you know according to a FindLaw study, legal consumers place double the amount of trust in third-party attorney rating services?* In addition, 66 percent of consumers said badges or certifications about awards or distinctions were either useful or very useful when considering an attorney.**
It's with this in mind that Super Lawyers is hosting a webcast, 6 Ways to Put Your Legal Accolades to Work on Wednesday, August 31, 2016. Register now to learn how your accolades can support your broader marketing strategy and bring in more qualified clients. You'll hear from Super Lawyers Publisher Cindy Larson and 13-time Super Lawyers list selectee Thomas Girardi (at right), Founding Partner of Girardi | Keese.
In all of your marketing efforts, take the time to promote the accolades that come your way. In a world where consumers have countless options to choose from, you need to make the strongest case for why you should be the go to attorney. So don't delay, sign up for our upcoming webcast today.
*2015 FindLaw U.S. Consumer Legal Needs Survey
**2015 FindLaw Ratings and Reviews Consumer Survey