Inside Super Lawyers Blog

Don't Sleep on the Power of Print Advertising

With the end of 2016 in sight you might be mulling over where to allocate remaining marketing dollars. Maybe your thoughts have turned to improving your reputation in the community. Or perhaps you're busy pondering ways to provide better client service in 2017.

Put Your Super Lawyers Smile on Video

Being named to a Super Lawyers or Rising Stars list is no small feat. Those selected need to take every opportunity to maximize the attention that comes with this honor. Awards and recognitions are what the marketing world calls third-party validations, and they can be extremely valuable marketing tools for attorneys. Third-party validations help you stand out in an increasingly competitive legal market.

From Chemistry to the Law: A Super Lawyers Q&A

Super Lawyers recently had the pleasure of sitting down with family law attorney and five-time selectee Jennifer Shaw from The Shaw Law Group. After spending four years working at Land of Lincoln Legal Assistance Foundation, she entered private practice. In 2003, she opened her own firm in Edwardsville, Illinois. Jennifer is focused on all areas of domestic relations litigation with special emphasis on unmarried couples, particularly members of the LGBT community.

Unleash the Power of the Super Lawyers Directory

So you've been selected to a Super Lawyers or Rising Stars list. Congratulations, that's no small feat. Remember, only 5 percent of attorneys are selected to the Super Lawyers list with another 2.5 percent selected to the Rising Stars list in each state. Maybe you found out about this exclusive honor recently but the list for your market doesn't publish for three months. Looking for the best way to maximize your visibility around this unique achievement in the meantime?

Putting Your Legal Accolades to Work: Your Questions Answered

Last week, Super Lawyers brought you the webcast 6 Ways to Put Your Legal Accolades to Work. This session addressed how you can use legal accolades to support your broader marketing strategy. We received a ton of great questions but couldn't get to them all and wanted to highlight a few below.

Do Potential Clients Know You're the Best of the Best?

You see that plaque above your desk? Although valuable for clients that make it through the door, no one outside your office can see it. Learn more about why an integrated approach to promoting your legal accolades, focused on achieving maximum visibility, can change that during our upcoming webcast.

Get Your Firm in Front of Business Decision Makers

Are you a Super Lawyers or Rising Stars selectee from a business-related practice area looking to reach a massive ready-to-hire audience? Interested in another opportunity to leverage this distinction in front of 55,000 CEOs, presidents and business owners?

3 Reasons Your Marketing Team Needs Super Lawyers

Are you responsible for your firm's marketing? Planning a meeting to brainstorm advertising spending for the rest of the year? We want to make sure you have all the tools to make an informed decision. Let Super Lawyers Magazine be part of the answer.

And Awards Season Goes to.....Super Lawyers Magazine

Super Lawyers' editorial is paving the way in more ways than one. Its exceptional storytelling recently covered such topics as China's evolving legal system, police brutality, LGBT discrimination and civil rights in the past year, resulting in six new journalism awards!